Building Service 32BJ Benefit Funds · 1 month ago
Manager, Marketing & Communications
New York, NY, US
Full-time
Onsite
Mid, Senior Level
$115K/yr - $125K/yr
7+ years expBuilding Services 32BJ Benefit Funds is responsible for administering various benefits to over 100,000 SEIU 32BJ members. The Manager, Marketing & Communications will support the Health Fund's success by engaging stakeholders, managing multimedia campaigns, and developing strategic initiatives.
EducationNon ProfitTraining
Responsibilities
Create audience-appropriate messaging for campaigns that advance the Health Fund’s strategic priorities, engage its various audiences, and elevate its brand
Assist in producing relevant, clear, and appealing communications that promote members’ understanding of their health benefits and their health literacy
Compose brief, easy-to-understand articles for the organization’s bimonthly newsletter, Benefit Matters
Participate in multidisciplinary work groups and collaborate with Health Fund colleagues and other teams (e.g., Member Engagement and Member Services) to identify and close communications gaps. Apply member feedback and other data to assess and improve the effectiveness of member communications
Maintain a calendar of marketing and communications activities and projects and help manage the internal review and approval process to ensure communications are accurate and timely
Advise the Health Fund leadership team to articulate and position the Funds' brand and build awareness among both internal and external audiences of the 32BJ Health Fund as an innovator in healthcare policy and delivery
Develop communications to promote Health Fund conferences and provide logistical support to ensure the success of these programs
Manage vendor and consulting relationships, including evaluating proposals, defining the deliverables, and ensuring the final work product meets the needs of the Health Fund
Lead the collaborative work of new and existing Health Fund clinical partners, including Memorial Sloan Kettering, the 5 Star Centers, and other health systems, in identifying opportunities to inform and engage members about their benefits along with developing cobranded communications that effectively address those needs
Educate members about new healthcare initiatives and programs that offer positive health outcomes and lower the cost of care
Assist with the development and/or implementation of special projects that will improve health outcomes and lower the cost of care
Collaborate with Health Fund leadership and use data management insights to determine targets, measure performance, and improve operational outcomes
Able to allocate resources effectively across various campaigns and initiatives
Track ROI for marketing spend and forecast reporting to leadership
Provide additional support as directed by senior leadership and management
Qualification
Required
7+ years of relevant work experience required in marketing campaign management, advertisement, market research and analysis, or communications budget management
Strong ability and confidence in understanding and achieving long-term strategies and meeting day-to-day goals, including managing multiple communications campaigns and deadlines
Demonstrated positive, nuanced, and pragmatic people leadership skills
Eagerness to contribute, to collaborate, and to grow as a team member—and to support the growth of other team members
Superior writing and presentation skills, with a demonstrated facility in clearly and creatively distilling complex ideas into fresh language that resonates with audiences' hearts and minds
Keen critical thinking skills that show an attention to detail, quality, and consistency and an understanding of the big picture
Experience in communicating across contemporary media platforms, including web, video, and social
Excellent knowledge of grammar and usage based on Chicago, New York Times, or AP style guidance
Solid competence with Microsoft Office Suite and Canva
Agility with Adobe software such as like Illustrator and Photoshop is preferred
Interest in social and economic justice, especially in support of union members, low-wage workers, or immigrant communities
Bachelor's degree required
Preferred
Advanced degree is preferred
Agility with Adobe software such as like Illustrator and Photoshop is preferred
Fluent in Spanish is preferred
Company
Building Service 32BJ Benefit Funds
The Building Service 32BJ Benefit Funds is the umbrella organization responsible for administering benefits, including Health, Pension, Retirement Savings, Training and Legal Services benefits to over 100,000 SEIU 32BJ members.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Anna McQuere
Assistant Director of Clinical Partnerships
Sabrina Benteftifa
Clinical Partnerships Manager
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