ASM Global · 1 month ago
CRM Coordinator
United States
Full-time
Remote
Entry Level
1+ years expLegends Global is the premier partner to the world's greatest live events, venues, and brands. As a CRM Coordinator, you will oversee the creation, execution, and optimization of email marketing campaigns for multiple venues, ensuring they align with brand objectives and drive customer engagement.
Entertainment
Responsibilities
Build out A/B tests, formulate lead generation strategies and deploy email campaigns and automations to enhance customer engagement and experience across multiple venues
Maintain and enhance customer segmentation and targeting strategies for various shows and events for each venue
Collaborate with internal teams to align email marketing strategies with broader venue marketing initiatives
Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy
Participate in meetings and presentations, providing insights and recommendations based on email performance data
Stay informed on industry best practices, emerging trends, and new technologies in CRM and email marketing
Qualification
Required
1 year of experience in CRM, email marketing, or digital marketing, preferably in e-commerce or sports-related industries
Experience with Klaviyo, Salesforce Marketing Cloud, (or a similar ESP) is strongly preferred
Familiarity with GA4 and email performance reporting tools
Strong analytical skills with the ability to interpret data and provide insights
High attention to detail and ability to manage multiple projects simultaneously
Excellent communication and collaboration skills
Ability to work in a fast-paced, deadline-driven environment
Preferred
Experience with Klaviyo, Salesforce Marketing Cloud, (or a similar ESP) is strongly preferred
Passion for sports and/or event marketing is a plus
Benefits
Medical, dental, vision, life and disability insurance
Paid vacation
401k plan
Company
ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bryce G. Townsend
Senior Vice President, Commercial Partnerships
Natalie Sharp
Vice President Commercial Partnership Activation
Recent News
Company data provided by crunchbase