Insight Global · 1 month ago
Social Media Data Analyst
Insight Global is looking for a Senior Social Analyst who is a data-driven strategist and platform power user. This role manages end-to-end reporting across all social platforms, leveraging analytics tools to monitor trends, measure campaign effectiveness, and identify opportunities for optimization.
Responsibilities
Must-Haves:
5+ years in social analytics with deep experience across Instagram, TikTok, YouTube, Meta and Reddit platforms
Proficient with analytics tools (Hootsuite, Sprout, Brandwatch/Talkwalker)
Proficient with data visualization platforms (Tableau, Power BI)
Strong experience with pulling data, reporting, and creating dashboards
Strong ability to translate data into clear insights and strategic recommendations for content, creative, and campaign optimization
Experienced in building weekly/monthly reports, post-campaign recaps, competitive benchmarking, and creator/influencer performance summaries
Highly organized communicator able to present insights to leadership and operate effectively in fast-paced, cross-functional environments
Plusses :
BI & visualization: Power BI or Tableau, plus Excel/Google Sheets
Day to Day:
This role manages end-to-end reporting across all social platforms, leveraging Hootsuite’s analytics, listening, and dashboard capabilities to monitor trends, measure campaign effectiveness, and identify opportunities for optimization. They work cross-functionally with portfolio and insights, marketing research, social, creative, influencer, paid media, and comms teams to provide data-backed recommendations that enhance engagement, strengthen brand reputation, and support business objectives. With a strong understanding of platform metrics, social behavior, and competitive benchmarking, the analyst turns complex data into clear narratives that inform decision-making and elevate social strategy
Qualification
Required
5+ years in social analytics with deep experience across Instagram, TikTok, YouTube, Meta and Reddit platforms
Proficient with analytics tools (Hootsuite, Sprout, Brandwatch/Talkwalker)
Proficient with data visualization platforms (Tableau, Power BI)
Strong experience with pulling data, reporting, and creating dashboards
Strong ability to translate data into clear insights and strategic recommendations for content, creative, and campaign optimization
Experienced in building weekly/monthly reports, post-campaign recaps, competitive benchmarking, and creator/influencer performance summaries
Highly organized communicator able to present insights to leadership and operate effectively in fast-paced, cross-functional environments
Preferred
BI & visualization: Power BI or Tableau, plus Excel/Google Sheets
Company
Insight Global
Insight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT, and government.
H1B Sponsorship
Insight Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (281)
2024 (164)
2023 (75)
2022 (17)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2010-07-01Acquired
Recent News
Maryland Daily Record
2025-09-26
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