VML HEALTH · 2 months ago
Senior Strategist - Brand (Health)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $140K/yr
3+ years expVML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health. They are seeking a Senior Strategist to support Directors in research, strategic development, and project launches, requiring strong analytical skills and experience in healthcare marketing.
Marketing & Advertising
Responsibilities
Prioritize research objectives, recommend methodologies, and manage logistics. Develop research proposals, screeners, and discussion guides
Analyze research findings, summarize insights, and identify implications
Create in-depth category and competitive analyses, highlighting emerging trends, critical success factors, and actionable recommendations relevant to both HCP and DTC landscapes
Develop customer journeys, identify key pain points, and uncover customer attitudes and behaviors
Generate insights to inform positioning, strategy, and communication
Develop a strong understanding of positioning fundamentals and formulate positioning statements
Draft creative briefs and background briefing documents with guidance
Participate in creative review meetings and provide constructive feedback
Prepare workshop proposals and materials, manage logistics, and draft summaries of outcomes
Identify research needs, generate customer insights, and contribute to pitch deck development
Qualification
Required
3+ years of experience in market research and strategic planning, with a focus on the healthcare industry
Experience working across diverse audiences, specifically with HCPs and DTC segments
Demonstrated experience in conducting and analyzing qualitative and quantitative research, including developing research proposals, screeners, and discussion guides
Strong analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights
Proven ability to develop customer journeys, identify pain points, and uncover customer attitudes and behaviors
Experience in developing positioning statements and creative briefs
Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams
Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data
A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams
Benefits
Group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase