Gen · 1 month ago
Reputation Defender Director of Product Marketing
USA - Arizona, Tempe
Full-time
Hybrid
Director/Executive
10+ years expGen Digital is a global company dedicated to powering Digital Freedom through its trusted brands. The Director of Product Marketing for Reputation Defender will own product marketing responsibilities, focusing on growth strategy, competitive intelligence, and go-to-market strategy to enhance the business's reach and impact.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Define the long-term growth strategy that evolves Reputation Defender from a niche, ultra-premium offering into a scalable portfolio with mass market reach
Identify and size new market opportunities, customer segments, and category entry points that inform future business expansion
Develop the strategic frameworks that guide how the business broadens appeal, increases penetration, and achieves sustainable growth
Establish the growth vision, success metrics, and strategic priorities that shape annual and multi-year planning
Build a deep understanding of Reputation Defender customers, needs, personas, and behaviors together with the Marketing and Market Research teams
Conduct market research and translate findings into actionable insights for Product, Marketing and Sales
Maintain a competitive intelligence program across online reputation management and privacy categories
Own the development of positioning, value propositions, and messaging frameworks for all Reputation Defender offerings
Ensure clear and compelling design and messaging across the website, marketing campaigns, sales materials, and in-product experiences
Partner with Sales and Marketing teams to ensure narrative consistency across channels
Lead go to market planning for new product launches, enhancements and major updates
Define launch goals, plans, readiness needs, and success metrics
Coordinate cross-functional teams including Product, Sales, Marketing and Legal
Measure launch results and refine processes for ongoing improvement
Partner with Product and Design stakeholders to drive activation, engagement, retention, and upsell performance
Identify opportunities to improve the end-to-end customer journey and increase user value
Work with Product to influence enhancements that improve adoption and overall customer experience
Serve as the senior product marketing leader for Reputation Defender within the Trust Based Solutions segment
Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen
Promote a culture of customer insight, data-driven thinking, and go to market excellence
Qualification
Required
Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years' experience in Product Marketing
Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages
Proven track record leading effective go to market programs and product launches
Ability to balance strategic and execution focused responsibilities
Strong collaboration skills across Product, Sales and Marketing
Preferred
Experience in cybersecurity, digital privacy, online reputation management, or other subscription services
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
Company data provided by crunchbase