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INSPYR Solutions · 4 weeks ago

Marketing Planning Senior Analyst - Paid Media

New York, NY

Contract

Onsite

Mid, Senior Level

$58/hr - $63/hr

4+ years exp

INSPYR Solutions is a national expert in delivering flexible technology and talent solutions. They are seeking a Marketing Planning Senior Analyst who will collaborate with various teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories.

Information TechnologyProfessional ServicesStaffing Agency

No H1B

U.S. Citizen Only

Responsibilities

Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video

Build and manage bottoms-up budgets, country-level goals, pacing, and performance forecasts

Synthesize cross-channel performance data to inform strategy, highlight insights, and guide investment decisions

Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade-offs

Create and deliver executive-ready reporting, including performance reviews with global and regional leads

Partner with global channel owners on planning, optimization, and best practices

Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)

Support implementation and execution of marketing mix model results

Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team

Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)

Qualification

Digital performance marketingData visualizationAnalytical skillsFinancial modelingCampaign managementSQLExcelTableauLookerPower BIProject managementCommunication skills