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TMB (Trusted Media Brands) · 3 hours ago

SVP, Consumer Marketing

United States

Full-time

Remote

Director/Executive

15+ years exp

TMB is a community-driven entertainment company engaging over 250 million consumers globally. The SVP, Consumer Marketing is responsible for building a top-tier marketing organization, focusing on digital transformation and enhancing the customer journey across TMB's multi-brand portfolio.

AdvertisingBrand MarketingDigital MediaMarketingMedia and EntertainmentPublishing

Responsibilities

Lead, manage, and develop a 31+ person consumer marketing, operations, and finance organization

Foster a culture of data-driven decision-making, operational excellence, and cross-functional collaboration

Build multi-year strategies that align with corporate goals and improve overall consumer lifetime value

Oversee full-funnel consumer marketing programs across print, digital, streaming, and social platforms

Drive audience acquisition, subscription growth, conversion, and retention using segmentation, lifecycle marketing, and optimized consumer journeys

Fully own the print P&L with responsibility for forecasting, budgeting, pricing, product strategy, and channel planning

Optimize the channel mix across traditional, digital performance, streaming and social media

Grow our Special Interest Publication business on newsstands working closely with editorial and distribution partners

Partner with the Chief Brand Officer to align marketing strategies with editorial and brand priorities

Drive consumer insights through direct consumer research, informing product mix and consumer interests

Develop and own website paywall / registration wall testing, implementation and optimization, working closely with product and digital teams

Own the company’s email program, including acquisition, engagement and retention, deliverability, content optimization, and deployment across promotional and editorial newsletters

Develop strategies to scale high-quality, engaged newsletter subscribers while minimizing churn

Partner closely with editorial, data, and product teams to optimize newsletter templates, personalization, testing, and content programming

Implement best-in-class email performance, segmentation, and engagement reporting

Ensure the email channel drives measurable traffic, revenue, and consumer value growth

Partner with senior management to develop new product and engagement ideas and bring them to life for consumers

Work closely with Technology, Data, and Product teams to improve personalization, identity resolution, and segmentation capabilities

Build trust-based relationships across editorial, brand, revenue, finance, and operations teams

Lead KPI achievement and reporting across acquisition, retention, engagement, email, and print performance providing ongoing visibility to all stakeholders

Ensure the organization leverages testing, modeling, and analytics to inform strategic decisions

Qualification

Consumer marketing experienceEmail marketing expertiseP&L managementLifecycle marketingData-driven decision-makingFinancial management skillsCross-functional leadershipOperational excellenceInnovative thinkingCollaborative leadershipCustomer-first mindset

Required

15+ years of consumer or subscription marketing experience in media, publishing, or a comparable multi-platform environment

Proven leadership overseeing large, multi-disciplinary marketing and operations teams

Deep expertise in email marketing, lifecycle marketing, subscriber growth, and retention strategy

Direct experience managing complex P&Ls, including forecasting, pricing, and revenue optimization

Experience overseeing paywall and/or registration wall implementation and optimization

Strong analytical and financial management skills with experience partnering with CFOs and operational leaders

Demonstrated success revitalizing or stabilizing legacy product lines through product innovation and multi-channel marketing

Exceptional communication, stakeholder management, and cross-functional leadership abilities

Operational Excellence: Strong command of both marketing strategy and operational execution

Innovative Thinking: Ability to identify new revenue streams, audience opportunities, and product formats

Collaborative Leadership: Skilled at influencing across matrixed environments and aligning teams around shared goals

Financial Acumen: Strong understanding of forecasting, ROI modeling, and P&L optimization

Customer-First Mindset: Deep understanding of audience behavior, motivations, and lifecycle dynamics

Benefits

Work/life balance

Generous time off

Comprehensive benefits and programs

Company

TMB (Trusted Media Brands)

TMB (Trusted Media Brands) is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print.

Founded in 1938

New York, New York, USA

501-1000 employees