Green Dot Corporation · 1 month ago
Remote - B2B Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$94K/yr - $142K/yr
4+ years expGreen Dot Corporation is evolving to a new remote work model and is seeking a B2B Lifecycle Marketing Manager. This role involves managing lifecycle marketing programs, collaborating with teams to develop effective messaging, and ensuring compliance with marketing regulations to enhance customer engagement and retention.
FinanceFinancial Services
No H1B
Responsibilities
Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform)
Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel
Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice
Test, optimize, and personalize communications to improve engagement, activation, and retention rates
Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement
Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages
Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs
Design and code mobile-responsive emails using HTML and templates
Proofread and QA campaign content for clarity, accuracy, and compliance
Ensure messaging is visually consistent, accessible, and aligned with brand guidelines
Manage segmentation and audience targeting based on behavioral, transactional, and industry data
Track and report on key performance metrics (deliverability, engagement, prospect activity)
Use insights to inform campaign strategies, improve automation workflows, and strengthen the B2B marketing program
Support email deliverability best practices and maintain healthy sender reputation
Ensure all communications comply with financial marketing regulations and consumer protection laws (including CAN-SPAM, TCPA, and data privacy requirements)
Maintain the highest standards of accuracy and transparency in all customer communications
Scalable communication programs that nurture trust and drive financial confidence among customers
Seamless collaboration between marketing, product, and analytics to deliver a unified customer experience
Consistent compliance with all financial and marketing regulations
Qualification
Required
Bachelor's degree required
4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries)
Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, HubSpot, etc.)
HTML proficiency for mobile-optimized email templates
Strong project management and cross-functional collaboration skills
Detail-oriented with excellent organization and time management
Strong analytical mindset with experience interpreting campaign performance data
Excellent verbal and written communication skills
Comfortable working in a fast-paced environment that values accuracy, compliance, and innovation
Preferred
Basic SQL knowledge preferred
Company
Green Dot Corporation
About Green Dot Green Dot Corporation (NYSE: GDOT) is a financial technology platform and registered bank holding company that builds banking and payment solutions to create value, retain and reward customers, and accelerate growth for businesses of all sizes.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$98MKey Investors
Sequoia Capital
2024-09-06Post Ipo Debt· $65M
2010-07-22IPO
2009-11-01Private Equity
Leadership Team
Dave Harden
Chief Technology Officer
Chris Ruppel
President
Recent News
Company data provided by crunchbase