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Woodstream Corporation · 1 day ago

Digital Shelf Specialist eCommerce

Lancaster, PA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Woodstream Corporation is the largest independent pest & animal control platform in North America, and they are seeking a Digital Shelf Specialist eCommerce. This role is responsible for driving product visibility, traffic, conversion, and customer experience across various eCommerce platforms, primarily focusing on Amazon.

Consumer GoodsE-CommerceManufacturingRetail

No H1B

Responsibilities

Ensure all product pages are accurate, compelling, and optimized with clear titles, bullet points, descriptions, imagery, A+ content, videos, and enhanced brand content

Leverage AI tools and best practices to enhance product listings for improved discoverability, personalization, and conversion

Collaborate closely with cross-functional teams (i.e., brand, sales, and creative) to ensure cohesive and effective brand representation

Proactively monitor and adapt to Amazon's and Retail.com evolving best practices, marketplace trends, and platform updates, maintaining a competitive edge while ensuring full compliance

Drive organic search improvements through keyword research, SEO-enhanced copy, and backend keyword optimization

Help create ideas for new main images and copy then conduct A / B tests to validate consumer preference, engagement, and conversion

Own our digital shelf scorecard and proactively take action to improve metrics and continuously identify areas for improvement

Lead flawless new item setup across retail platforms, ensuring timely and complete execution

Own sampling and review generation strategies including Amazon VINE and other review programs to generate consumer generated content and reviews

Monitor organic traffic and improve titles, images, reviews, ratings, videos, etc. to improve organic traffic and ultimately drive conversion

As needed, write or edit product copy when internal or external resources are unavailable, ensuring it is brand-right and SEO-optimized

Maintain and evolve Amazon brand stores to reflect key messaging, seasonal themes, and product priorities

Ensure parent-child relationships are properly created and optimized to enhance discoverability and consumer shopping experience

Help monitor and resolve Andon Cord issues swiftly to minimize disruptions and protect brand reputation

Partner with brick & mortar customer teams to ensure seamless accessibility and execution of relevant content and catalogue updates

Qualification

ECommerce experienceSearch Engine OptimizationAI-driven optimizationContent ManagementPerformance DashboardsCopywritingAnalytical skillsMicrosoft Office 365Problem solvingWritten communication