Gen · 7 hours ago
Director of Product Marketing, Lifelock
Mountain View, CA
Full-time
Onsite
Director/Executive
$219K/yr - $265K/yr
10+ years expGen Digital is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands. They are seeking a Director of Product Marketing for LifeLock, responsible for the full product marketing strategy, including positioning, messaging, customer insights, and market expansion.
Cyber SecurityDigital MediaInformation Technology
No H1B
U.S. Citizen Only
Responsibilities
Develop a strong understanding of customer needs, competitive dynamics, market trends, and emerging threats in identity protection and financial wellness
Translate market and customer insights into recommendations that influence product direction and strategic priorities for LifeLock
Partner with Product leadership to guide roadmap decisions
Own the messaging architecture and value proposition for LifeLock, including the extension of the brand into financial wellness
Ensure consistent messaging across website content, acquisition marketing, in-product experiences, lifecycle communications, and sales enablement
Lead go to market planning for all new product launches, proposition tests, feature releases, and pricing changes, including channel plans, launch tiers, and success metrics
Define launch tiers, goals, readiness plans, and cross functional coordination
Ensure effective collaboration across Product, Integrated Marketing, Legal, Customer Support
Maintain a competitive landscape view across identity protection, including how competitors are offering financial wellness features and what fintech competitors are extending into identity theft protection
Provide clear insights to Product, Integrated Marketing and Executive Leadership
Identify emerging players, adjacent opportunities, and whitespace categories relevant to LifeLock and the broader Trust Based Solutions segment
Collaborate with Corporate Development or Sales through market and customer analysis for early-stage M&A or partnership evaluations
Serve as the senior product marketing leader for LifeLock within the Trust Based Solutions segment
Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen
Promote a culture of customer insight, data-driven thinking, and go to market excellence
Qualification
Required
Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years' experience in Product Marketing
Proven success leading complex go-to-market programs and major product launches
Strong strategic thinking, structured problem-solving capabilities, and executive communication skills
Strong storytelling, communication, and writing skills, with the ability to simplify technical concepts based on target segments
Ability to thrive in a matrixed environment and influence senior stakeholders
Preferred
Experience in subscription businesses or in categories such as identity theft protection, cybersecurity, financial services or financial wellness
Experience working with or supporting M&A or partnership evaluation
Benefits
Opportunity for bonus incentives
Competitive benefits package
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
Company data provided by crunchbase