CG Life · 2 weeks ago
Senior Director, Brand Strategy (Pharma)
United States
Full-time
Remote
Director/Executive
$150K/yr - $175K/yr
7+ years expCG Life is a company that specializes in healthcare marketing, and they are seeking a Senior Director of Brand Strategy to lead the development of positioning platforms and strategic narratives for pharma and life sciences clients. The role involves crafting creative briefs, providing strategic counsel, and driving growth through insightful recommendations and collaboration with cross-functional teams.
Marketing & Advertising
Responsibilities
Shape brand strategy from insight to execution – Lead the development of positioning platforms, messaging architectures, and strategic narratives rooted in discovery, research, and real audience insights. Own strategic direction for your assigned brands, ensuring every recommendation is clear, compelling, and aligned with what the client needs to achieve
Craft briefs that inspire greatness – Your creative briefs aren't just documents, they're launching pads. You'll develop compelling, insight-driven briefs that give creative teams the clarity, direction, and inspiration they need to produce work that breaks through the noise and actually changes behavior
Be the strategic voice clients trust – Serve as the day-to-day strategic lead, delivering confident counsel and building strategy POVs that turn complex insights into actionable communication roadmaps
Facilitate breakthrough thinking – Lead client workshops, stakeholder interviews, and strategic sessions that push positioning and brand planning forward, not just document what already exists
Connect strategy to all critical business touchpoints – Partner with account teams and cross-functional leads to ensure your strategic thinking informs everything downstream from creative development to content planning to tactical activation
Drive growth and support new business opportunities – Contribute meaningfully to pitches by crafting strategic approaches, shaping pitch narratives, and presenting with confidence
Stay ahead of the curve but true to the craft – Keep your finger on the pulse of market trends, industry shifts, and emerging opportunities, weaving these insights into every client recommendation. All the while, being a driving force to ensure the fundamentals of marketing and human behavior keep the team grounded
Become the go-to expert – Serve as a subject matter authority on your client brands, therapeutic areas, and markets. Know the competitive landscape, understand customer needs deeply, and stay fluent in the science and clinical context that matters
Translate science into strategy – Take complex medical, technical, or scientific information and transform it into clear, compelling strategic frameworks that guide creative teams and inform communication planning
Apply deep market knowledge – Leverage your understanding of life sciences and biopharma dynamics (especially in areas like rare and hard to treat disease) to shape positioning and messaging that actually breaks through
Orchestrate collaboration – Work closely with account, creative, digital strategy, medical, and other teams to ensure strategic alignment from kickoff to delivery
Elevate everyone's thinking – Provide strategic guidance that helps internal teams understand client goals, the brand landscape, and what audiences really care about
Build bridges, not silos – Proactively foster productive working relationships across the agency, creating an environment where great work happens
Solve complex problems with clarity – Create thoughtful, insight-driven recommendations that help clients navigate tough communication challenges with confidence
Champion the power of strategy – Be a vocal advocate for how strong strategy shapes better creative work and drives integrated communication planning
Model excellence – Show what proactive problem-solving looks like and raise the bar for strategic thinking across the organization
Develop the next generation – Mentor peer and early-career strategists through coaching, actionable feedback, and real skill development opportunities
Spot and grow talent – Identify stretch assignments and growth opportunities that build team capabilities and advance careers
Qualification
Required
7-10 years of strategic planning or brand strategy experience in pharma, life sciences, or healthcare (agency experience strongly preferred)
Proven track record developing positioning platforms, messaging architectures, and communication strategies that have elevated brand visibility and differentiation
Deep expertise in life sciences or biopharma, with rare disease or precision medicine experience as a strong plus
Demonstrated success leading client relationships and presenting complex strategic recommendations to senior stakeholders
Experience contributing to new business development, including crafting strategic approaches and presenting in pitch environments
Strong ability to translate scientific, technical, or medical information into strategic frameworks
Excellent communication and interpersonal skills: you can clearly articulate your thinking and bring people along
Bachelor's degree required; advanced degree in marketing, business, communications, or life sciences a plus
Benefits
Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
Parental Leave. Generous paid time off for parents to bond with their newest addition
Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
Company
CG Life
CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market.
51-200 employees
H1B Sponsorship
CG Life has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageLeadership Team
Erik Clausen
Managing Partner
Murad Sabzali
Founding Partner, Board Director
Recent News
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