Associate Director, Media/Social Marketing - HCP jobs in United States
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Vertex Pharmaceuticals · 1 day ago

Associate Director, Media/Social Marketing - HCP

positionBoston, MA
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff, Director/Executive
date7+ years exp

Vertex Pharmaceuticals is a global biotechnology company that invests in scientific innovation. The Associate Director, Media/Social Marketing - HCP will lead the development and execution of media and social marketing strategies to enhance the digital presence of the US Kidney business unit, focusing on influencer strategies and digital opinion leaders.

BiotechnologyHealth CareMedicalPharmaceutical
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Oversee media planning and media buying activities to ensure effective allocation of resources
Develop Marketing content for media platforms for HCPs
Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs)
Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies
Select and optimize channels to maximize reach and engagement
Collaborate with technology partners to integrate digital technologies and enhance marketing strategies

Qualification

HCP MarketingSocial media strategyMedia planningMedia buyingInfluencer strategiesChannel selectionAnalytical skillsLeadership skillsCommunication skillsCollaboration skills

Required

Experience in HCP Marketing
Proven experience in social media strategy development and execution
Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
Excellent leadership and communication skills
Proficiency in media planning and media buying
Strong analytical skills with the ability to measure and optimize KPIs
Experience in channel selection and optimization
Ability to collaborate effectively with cross-functional teams and external partners
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry

Benefits

Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)

Company

Vertex Pharmaceuticals

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Vertex Pharmaceuticals is focused on the discovery and development of small molecule drugs for the treatment of serious diseases.
dateFounded in 1989
location
Boston, Massachusetts, USA
people-size5001-10000 employees
web-link
http://www.vrtx.com

H1B Sponsorship

Vertex Pharmaceuticals has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (188)
2024 (150)
2023 (111)
2022 (164)
2021 (112)
2020 (80)

Funding

Current Stage
Public Company
Total Funding
$657.31M
Key Investors
Janssen Belgium
2024-07-10Post Ipo Secondary· $1.11M
2022-05-17Post Ipo Equity· $50M
2009-12-03Post Ipo Equity· $443M

Leadership Team

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Reshma Kewalramani
CEO and President
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Nina Devlin
Senior Vice President, Chief Communications Officer
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