Senior Director, Brand Strategy & Operations, Norton jobs in United States
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Gen · 2 weeks ago

Senior Director, Brand Strategy & Operations, Norton

positionMountain View, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$256K/yr - $316K/yr
date12+ years exp

Gen is a company focused on defining brand strategies and operations, and they are seeking a Senior Director for their Norton brand. This role involves leading the development of brand and portfolio strategies while ensuring alignment with market needs and driving commercial success.

Cyber SecurityDigital MediaInformation Technology
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H1B Sponsor Likelynote

Responsibilities

Define and refine the multi-year brand and portfolio strategy across Security, Privacy, and adjacent categories
Establish Norton’s strategic positioning, competitive narrative, and category ambition
Synthesize market, consumer, competitive, and commercial insights into cohesive strategic recommendations
Serve as a strategic thought partner to Product leadership, providing market and commercial insights that inform category and portfolio decisions
Partner with Product, Marketing, Finance, and Go-to-Market teams to ensure alignment between brand strategy, market needs, and investment priorities
Own the end-to-end GTM strategy for major product and feature launches—including positioning, messaging, segmentation, and commercial readiness
Lead cross-functional launch orchestration across Product Marketing, Marketing, Regions, CX, and Channel teams
Ensure innovations developed across Norton product lines translate into successful commercial outcomes in the market
Partner with Pricing & Packaging teams to align portfolio structure, value propositions, and competitive differentiation
Ensure that GTM motions reinforce product strategy and drive adoption, retention, and revenue outcomes
Own, monitor and assess performance across acquisition, retention, revenue, brand health, and market share KPIs
Drive cross-functional analysis to identify growth opportunities and performance gaps
Translate customer, market, and competitive insights into actionable commercial strategies
Communicate performance insights and strategic recommendations to senior leadership with clarity and commercial rigor
Mentor and develop product marketing managers working across the Norton portfolio
Ensure strong partnership across Product, Marketing, and Go-to-Market acquisition/partnerships/retention teams to translate product strategy into market success
Drive excellence in value proposition development, messaging, audience insights, and competitive positioning
Champion insight-driven storytelling and ensure consistent articulation of Norton’s product value across all GTM activities

Qualification

Brand strategyProduct marketingGo-to-market strategyCommercial strategyData analysisExecutive communicationCross-functional leadershipCustomer obsessionOperational rigorStrategic thinkingTeam leadershipProblem solving

Required

12+ years of experience in brand strategy, product marketing, strategy & operations, commercial strategy, or GTM leadership roles—ideally in consumer technology or subscription-based businesses
Demonstrated success developing product or portfolio strategies grounded in market, customer, and competitive insights
Ability to influence product direction through strategic synthesis, commercial insights, and market perspective
Proven ability to lead complex cross-functional planning and performance processes
Strong commercial acumen and experience driving measurable business outcomes
Exceptional executive communication skills and proven ability to align senior stakeholders

Preferred

Experience leading Product Marketing or GTM teams strongly preferred
Experience in subscription or consumer SaaS businesses
Background in cybersecurity, privacy, or digital safety categories is a plus
MBA or equivalent experience preferred

Benefits

Opportunity for bonus incentives
Competitive benefits package

Company

Gen

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Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
dateFounded in 2022
location
Tempe, Arizona, USA
people-size5001-10000 employees
web-link
https://www.gendigital.com

H1B Sponsorship

Gen has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)

Funding

Current Stage
Public Company
Total Funding
$950M
2025-02-13Post Ipo Debt· $950M
2022-11-08IPO

Leadership Team

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Rich Matta
General Manager and Head of ReputationDefender
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Recent News

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Company data provided by crunchbase