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Gen · 1 day ago

Senior Director, Brand Strategy & Operations, Norton

Mountain View, CA

Full-time

Onsite

Director/Executive

$256K/yr - $316K/yr

12+ years exp

Gen is a company looking for a Senior Director of Brand Strategy & Operations for the Norton brand. This role is responsible for defining the brand's market strategy, leading go-to-market initiatives, and driving business performance through data-driven decision-making.

Cyber SecurityDigital MediaInformation Technology

No H1B

U.S. Citizen Only

Responsibilities

Define and refine the multi-year brand and portfolio strategy across Security, Privacy, and adjacent categories

Establish Norton’s strategic positioning, competitive narrative, and category ambition

Synthesize market, consumer, competitive, and commercial insights into cohesive strategic recommendations

Serve as a strategic thought partner to Product leadership, providing market and commercial insights that inform category and portfolio decisions

Partner with Product, Marketing, Finance, and Go-to-Market teams to ensure alignment between brand strategy, market needs, and investment priorities

Own the end-to-end GTM strategy for major product and feature launches—including positioning, messaging, segmentation, and commercial readiness

Lead cross-functional launch orchestration across Product Marketing, Marketing, Regions, CX, and Channel teams

Ensure innovations developed across Norton product lines translate into successful commercial outcomes in the market

Partner with Pricing & Packaging teams to align portfolio structure, value propositions, and competitive differentiation

Ensure that GTM motions reinforce product strategy and drive adoption, retention, and revenue outcomes

Own, monitor and assess performance across acquisition, retention, revenue, brand health, and market share KPIs

Drive cross-functional analysis to identify growth opportunities and performance gaps

Translate customer, market, and competitive insights into actionable commercial strategies

Communicate performance insights and strategic recommendations to senior leadership with clarity and commercial rigor

Mentor and develop product marketing managers working across the Norton portfolio

Ensure strong partnership across Product, Marketing, and Go-to-Market acquisition/partnerships/retention teams to translate product strategy into market success

Drive excellence in value proposition development, messaging, audience insights, and competitive positioning

Champion insight-driven storytelling and ensure consistent articulation of Norton’s product value across all GTM activities

Qualification

Brand strategyProduct marketingGo-to-market strategyCommercial strategyData analysisExecutive communicationCross-functional leadershipCustomer obsessionOperational excellenceTeam mentorshipStrategic thinkingProblem-solving

Required

12+ years of experience in brand strategy, product marketing, strategy & operations, commercial strategy, or GTM leadership roles—ideally in consumer technology or subscription-based businesses

Demonstrated success developing product or portfolio strategies grounded in market, customer, and competitive insights

Ability to influence product direction through strategic synthesis, commercial insights, and market perspective

Proven ability to lead complex cross-functional planning and performance processes

Strong commercial acumen and experience driving measurable business outcomes

Exceptional executive communication skills and proven ability to align senior stakeholders