Appian · 13 hours ago
Lead Product Marketing Manager, Process Automation
McLean, Virginia
Full-time
Onsite
Senior Level
7+ years expAppian is a software company that automates business processes. The Lead Product Marketing Manager (Process Automation) is responsible for driving the commercial strategy for Appian's automation capabilities, creating GTM strategies, and serving as a strategic partner to Product Management and Sales leadership.
Business Process Automation (BPA)Data ManagementDeveloper ToolsEnterprise SoftwareInsurTechRobotic Process Automation (RPA)Software
Responsibilities
Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio, positioning Appian's ability to orchestrate humans, bots, and AI agents within a single workflow
Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content
Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors
Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap
Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions
Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen
Qualification
Required
7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor's degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches
Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value
Ability to translate complex automation concepts—like long-running workflows, exception handling, and elastic scaling—into clear business value
A self-starter attitude with an obsession for scalability and a refusal to be a 'content factory,' preferring to build strategic frameworks that enable the entire organization
Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters
Preferred
MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value
Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts
Benefits
Training and Development
Growth Opportunities
Community
Company
Appian
Appian is a software company that provides digital transformation, low-code application development, and business process management.
1001-5000 employees
H1B Sponsorship
Appian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (45)
2023 (31)
2022 (38)
2021 (31)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$47.5MKey Investors
Novak Biddle Venture Partners
2017-05-25IPO
2014-03-03Series Unknown· $37.5M
2008-07-21Series A· $10M
Leadership Team
Matt Calkins
CEO
Michael Beckley
Chief Technology Officer & Founder
Recent News
Appian Corporation
2025-12-05
2025-12-02
2025-11-20
Company data provided by crunchbase