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BRUNT Workwear · 1 day ago

Director, Media Relations

North Reading, MA

Full-time

Onsite

Director/Executive

$116K/yr - $170K/yr

8+ years exp

BRUNT Workwear is a company dedicated to redefining the workwear category, focusing on the needs of tradesmen and women. They are seeking a Director of Media Relations to build and execute their external communications strategy, aiming to elevate their brand presence in top-tier business media.

E-CommerceProduct DesignRetail

Responsibilities

Translate BRUNT’s impressive growth metrics, product innovations, and "boots on the ground" mission into compelling business narratives

Build the profile of our Founder/CEO as a thought leader in D2C, entrepreneurship, retail innovation, and the future of the trades

Develop a rolling 12-month PR roadmap that aligns product launches and company milestones with the editorial calendars of major business publications

Personally lead the charge on pitching

Own the relationships with reporters, editors, and producers at outlets like CNBC, WSJ, Forbes, Fast Company, Axios, Bloomberg, and The New York Times

Secure on-air interview opportunities for leadership on top-tier business cable and digital news outlets, and podcasts

Monitor industry trends (supply chain, blue-collar labor market, e-commerce) to insert BRUNT and our Founder/CEO into breaking news cycles as an expert voice

Write sharp, non-corporate press releases, media alerts, and briefing sheets that cut through the noise

Select, onboard and own a chosen public relations software platform that supports your work (i.e. Cision, Muck Rack)

Establish KPIs for media impact, moving beyond "vanity metrics" to measure Share of Voice (SOV) and domain authority growth

Directly support Founder/CEO across owned and earned channels to manage content calendar, coordinate media events, and drive thought leadership efforts

Support Chief Brand Officer as the primary point of contact for all corporate inquiries and manage sensitive communications with poise

Own and manage day-to-day future relationships with agency partners that may be brought in for key projects

Qualification

Media RelationsCorporate StorytellingPublic Relations SoftwareBusiness AcumenWriting SkillsCrisis CommunicationExecutive SupportRelationship ManagementMeasurement of KPIsHunter Mentality