Mane · 1 month ago
Senior Director of Digital
Los Angeles, CA
Full-time
Hybrid
Director/Executive
8+ years expMane is a beauty company founded by celebrity hairstylist Jen Atkin, focused on delivering high-quality hair care products. They are seeking a highly strategic and hands-on Senior Director of Digital to lead all digital revenue channels and ensure profitable growth across platforms like Amazon and DTC.
Consumer Services
Responsibilities
Own HeyMane.com P&L, strategy, and revenue + conversion performance across all pages, ensuring delivery of sales targets
Develop and execute retention programs across email, SMS, and lifecycle
Build a scalable acquisition roadmap tied to revenue, CAC, and LTV goals
Drive landing page optimization, CRO, and site experimentation
Build clear channel testing roadmaps & DTC merchandising plans (offers, creative, funnels, bundles, hero launches)
Improve onsite UX in close partnership with Creative & Product
Leverage 1P DTC data to inform broader channel strategy (Amazon, retail, wholesale), including demand patterns, hero SKUs, messaging, and customer segmentation
Identify priority growth channels (TikTok Shop, affiliates, paid partnerships, etc.) and test into them with clear hypotheses and KPIs
Own the Amazon P&L, strategy, and roadmap to scale growth and hit revenue targets
Lead all Amazon advertising programs (DSP, PPC, etc.) to drive efficient TACOS
Oversee content, PDP optimization, review strategy, and conversion improvements
Develop pricing & promo guardrails to prevent channel conflict, and to protect margins + brand positioning
Partner with Operations on inventory planning, forecasting, and preventing stockouts
Own channel-specific assortment strategy, ensuring each platform (DTC vs Amazon) has a clear role, hero SKUs, and differentiated value props
Build A+ content and testing frameworks
Manage agencies or build in-house capabilities as needed
Develop and execute paid media strategy with an omnichannel approach across Meta, TikTok, Google Ads, and Amazon Ads
Build full-funnel performance architecture, attribution model, and reporting
Partner with Marketing & Creative to generate high-performing, scalable asset pipelines
Develop paid strategy approach to support Sephora.com and other wholesale digital channels as needed to grow those channels
Test new channels and placements to efficiently scale reach and acquisition
Own CAC, MER, LTV, ROAS, cohort and attribution reporting
Partner closely with Marketing to align brand storytelling with performance needs
Work with Creative on rapid iteration of digital-first assets
Collaborate with the Operations and Product Development team to align launches, hero SKUs, and promos
Work with the CEO and Finance on budgets, forecasting, and pacing
Confidently interface with the Board, advisors, and retail partners
Build structure, process, and digital rigor within a fast-moving organization
Qualification
Required
8+ years of experience
Strong experience owning Amazon end-to-end (must have)
Proven track record of scaling a high-growth consumer brand (beauty or adjacent categories)
Deep DTC experience including CRO, lifecycle, funnels, and channel testing
Experience scaling a brand on TikTok Shop a plus
Paid media fluency across Meta, TikTok, Google Ads, and AMZ
Strong analytical orientation with the ability to build models and forecasts
Experience collaborating cross-functionally with Marketing & Creative
Ability to move between high-level strategy and hands-on execution
Comfortable in fast-paced founder-led environments
Builder mindset: systems, processes, and structure where needed
Experience with Shopify, Attentive, Triple Whale, Power BI, Google Analytics, a plus
Company
Mane
Founded in 2023 by celebrity hairstylist and entrepreneur Jen Atkin, Mane offers multi-tasking, high-performing, friendly-priced stuff to help you create fresh, new hair habits.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jen Atkin
CEO/FOUNDER
Astra Kidani
Brand Partnership Manager
Company data provided by crunchbase