Senior Manager, Web and Brand Experience jobs in United States
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career.io · 4 weeks ago

Senior Manager, Web and Brand Experience

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date6+ years exp

Career.io is a rapidly growing company dedicated to revolutionizing the career-services industry. The Senior Manager, Web and Brand Experience will own the full web ecosystem across multiple brands, drive digital product storytelling, and enhance user experience through strategic and hands-on execution.

Computer Software

Responsibilities

Serve as the end-to-end owner of websites across our portfolio — experience, structure, performance, and storytelling
Build and refine landing pages, product pages in partnership with design, UX/UI, and development
Lead the CRO roadmap, including hypothesis generation, A/B testing, and rapid experimentation
Own the user experience: navigation, content hierarchy, page flow, and interaction design
Maintain consistent branding, voice, messaging, and design across all digital properties
Define and refine how each brand and product is positioned on the website
Lead on-site narrative development: value propositions, product storytelling, visual hierarchy
Partner with copywriting and creative to elevate brand expression on key pages
Ensure every digital surface reinforces our brand identity and business goals
Partner closely with paid media teams to improve landing page performance and conversion rates
Develop segmented user journeys for organic, paid, and referral traffic
Use analytics and behavioral insights to identify growth opportunities across funnels
Collaborate with product to optimize onboarding and engagement flows
Serve as the connective tissue between marketing, product, creative, analytics, and development
Translate brand and business objectives into clear web strategy and implementation plans
Lead creative and UX reviews to ensure every deliverable aligns with brand and conversion goals
Advocate for user-centered design and data-informed decision making across teams

Qualification

Digital marketingWebsite experienceGrowth marketingCRO frameworksCMS experienceSEO knowledgeAnalytics platformsCross-functional communicationA/B testing toolsUX/UI principles

Required

6–10 years of experience in digital marketing, website experience, growth marketing, or related roles
Proven ownership of large or multi-brand websites, including UX, CRO, and creative direction
Strong understanding of brand strategy and the ability to translate positioning into digital experiences
Hands-on CMS experience (Contentful or similar) and comfort working with design/dev teams
Deep knowledge of SEO, CRO frameworks, analytics platforms (Mixpanel, GA4, Hotjar, etc.)
Strong ability to write or guide high-quality messaging and page-level copy
Excellent cross-functional communication — fluent speaking 'creative,' 'marketing,' and 'product.'

Preferred

Experience with A/B testing tools, UX/UI principles, or light front-end editing

Company

career.io

twittertwitter
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Career development platform
dateFounded in 2022
location
New York, NY, US
people-size51-200 employees
web-link
https://career.io/

Funding

Current Stage
Growth Stage

Recent News

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2025-07-10
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2025-06-16
Better Business Advice
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2025-05-17
Company data provided by crunchbase