Engenious University · 1 month ago
Marketing Operations & Analytics Specialist (MarTech / RevOps
United States
Full-time
Remote
Entry, Mid Level
2+ years expEngenious University is seeking a Marketing Operations & Analytics Specialist to manage marketing measurement and enablement within an EdTech environment. The role focuses on implementing tracking systems, maintaining HubSpot CRM, and building dashboards to connect marketing performance with outcomes.
Higher Education
Responsibilities
Own implementation and ongoing maintenance of GA4 + Google Tag Manager (GTM): events, conversions, form tracking, cross-domain, QA/debugging
Partner with performance marketing to ensure accurate conversion tracking across ad platforms (e.g., Google Ads, Meta, LinkedIn—based on our channel mix)
Establish and enforce UTM governance (naming conventions, templates, audits) to ensure consistent campaign attribution
Troubleshoot and resolve data discrepancies across systems (GA4 vs ad platforms vs HubSpot), identify root causes, and implement fixes
Configure and maintain HubSpot CRM objects, properties, lifecycle stages, and pipeline stages to support reliable reporting
Build and maintain funnel reporting from lead → MQL → SQL → opportunity → closed-won, including source/channel performance
Support clean data practices (deduplication approach, required fields, process documentation—within HubSpot capabilities)
Support campaign execution: segmentation, lists, basic workflows/automation, UTM tagging in emails
Report on email performance (deliverability basics, opens/clicks, CTOR, conversions) and tie results to funnel movement where possible
Build and maintain dashboards in Looker Studio (marketing performance, funnel, email, social activity)
Connect and manage data sources (GA4, HubSpot, ad platforms, Google Sheets, connectors)
Deliver recurring insights and recommendations: what’s driving results, what’s breaking, and what to optimize next
Create launch checklists and QA processes so every campaign ships with correct tracking, reporting, and attribution
Document tracking plans (event map), UTM rules, dashboard definitions, and 'how-to' guides for marketers
Qualification
Required
2+ years experience in Marketing Ops / MarTech / Analytics / RevOps (or similar)
1+ year experience in EdTech (online education, bootcamps, cohort-based courses, subscription learning, or similar)
Strong practical expertise with GA4 and GTM (event/conversion setup + debugging)
Strong experience building dashboards in Looker Studio (or similar BI tool)
Hands-on experience with HubSpot CRM + Marketing Hub (lists/segments, lifecycle stages, basic automation, reporting)
Solid understanding of marketing funnels and performance metrics (CPA/CAC, conversion rates, pipeline influence)
Detail-oriented, systems mindset, strong documentation habits
Preferred
Experience tracking EdTech funnel stages (e.g., lead → webinar/registration → attendance → application → enrollment → retention)
Familiarity with server-side tagging and/or Meta Conversions API (CAPI)
Basic SQL and/or experience with BigQuery and data connectors (Supermetrics, Funnel.io, etc.)
Experience writing data layer specs and structured event tracking plans
Experience supporting A/B testing and experimentation analysis
Company
Engenious University
Engenious University is dedicated to transforming ambitious individuals into skilled QA Automation Engineers.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase