Just Ingredients · 1 day ago
Content Creator
Orem, UT
Full-time
Hybrid
Mid Level
3+ years expJust Ingredients is a health and wellness e-commerce company dedicated to providing nourishing products made from real ingredients. They are seeking a passionate and creative Content Creator to enhance the CEO’s digital presence across social media platforms, including TikTok and Instagram, while ensuring the content aligns with health and wellness goals.
BeautyOnline PortalsRetail
Responsibilities
Develop and execute a comprehensive content strategy for our CEO’s personal social media accounts across various social media platforms (TikTok, Instagram, YouTube, etc.) that aligns with her and the brand’s health and wellness goals
Design engaging and visually appealing graphics, videos, and reels using design tools such as Canva, Adobe Creative Suite, and other relevant tools
Plan and produce original content, including infographics, reels, TikTok videos, YouTube shorts, and other creative media
Directing short-form video content (Reels, TikTok) and long-form videos for YouTube and other platforms, ensuring high-quality production
Stay on top of the latest social media trends, viral challenges, and platform algorithm changes to create relevant, timely, and attention-grabbing content
Monitor health and wellness industry trends and news, ensuring content is always current, informative, and scientifically accurate
Leverage audience insights and analytics to optimize content and identify new opportunities for growth and engagement
Build and lead the strategy for her personal TikTok content, staying on top of platform-specific trends, viral challenges, and evolving algorithms
Leveraging trends while maintaining her personal brand voice and health-conscious messaging
Monitor audience feedback and engagement on TikTok to adjust and optimize content strategy for maximum reach and virality
Develop and manage her personal content calendar, ensuring a consistent posting schedule across all platforms and aligning with the overall company pages and marketing goals
Collaborate with cross-functional teams (product development, customer support, design) to align content with marketing and sales goals
Handle content production timelines, ensuring all content is delivered on schedule and meets quality standards
Research the latest scientific studies, articles, and breakthroughs in health, wellness, and fitness to ensure all content is rooted in reliable, credible sources
Work with the product development team to create content that highlights new product features, ingredients, and benefits, backed by science
Educate the audience with accurate, digestible, and visually compelling explanations of complex health-related topics
Track, analyze, and report on content performance across platforms, making data-driven recommendations to optimize engagement and ROI
Adjust content strategies based on performance metrics such as reach, engagement, conversion, and audience feedback
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
3-5 years of experience in marketing content creation, social media management, or digital content strategy, preferably in the health and wellness industry or for a large, independent influencer
Proven expertise in designing and editing digital content (video, graphics, reels) using Canva, Adobe Creative Suite, or similar tools
Strong working knowledge of TikTok, Instagram, YouTube, and other social media platforms, with a demonstrated ability to adapt to evolving trends and algorithms
Experience in researching and understanding scientific literature related to health and wellness topics
Experience in producing both short-form and long-form video content
Exceptional creativity and attention to detail
Strong knowledge of health and wellness topics, including fitness, nutrition, mental health, and lifestyle
Ability to break down complex scientific concepts into digestible, engaging, and accurate content
Solid understanding of social media analytics tools and the ability to apply insights to improve content strategy
Ability to work under pressure in a fast-paced environment, managing multiple projects at once
Strong communication skills, both written and verbal, with a collaborative and positive attitude
Ability to stay organized and meet deadlines while maintaining high-quality content
Preferred
A background or certification in health, wellness, or nutrition is highly desirable
Benefits
Medical and Dental Insurance
Employee discounts on products
Paid time off
Health and Wellness Stipend
Company
Just Ingredients
Just Ingredients is a retail and e-commerce store that sells nourishing beauty products and nutritional supplements.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
K
Karalynne Call
Founder and CEO
Recent News
2025-04-15
2025-03-18
Company data provided by crunchbase