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Helen of Troy · 1 day ago

Senior Director Sales - Drybar

United States

Full-time

Remote

Director/Executive

$164K/yr - $205K/yr

12+ years exp

Helen of Troy is a prominent player in the global consumer products industry, and they are seeking a Senior Director of Sales for their Drybar brand. This role is pivotal in driving retail sales, increasing market share, and setting the strategic framework for the brand across key partners including Sephora and Nordstrom.

Consumer GoodsManufacturingRetailShopping

Hiring Manager

Kristi Escobedo

Responsibilities

Drive and shape the commercial strategy in partnership with the VP of Sales, aligning with Marketing and Finance to deliver growth in distribution, promotions, and profitability

Serve as the brand guardian, ensuring consistent and impactful representation

Own full fiscal responsibility for the brand, including P&L and budget management

Develop launch plans for new products to maximize growth and profit

Optimize inventory through E&O strategies that protect margins and minimize disruption

Support special projects across sales and other business functions

Own key customer relationships, driving sales, profit, and strategic alignment across accounts like Sephora, Macys, Nordstrom, etc

Manage day-to-day sales operations for assigned accounts, ensuring alignment with strategic goals and promotional plans

Lead Joint Business Planning (JBP), category reviews, and promotional execution to secure incremental growth, monitoring forecasts regularly to ensure that inventory is optimized, and targets are met/ exceeded

Create and implement channel strategies, manage assortments, and leverage data and retailer insights to optimize product mix and inventory for each customer to mitigate channel conflict and maximize market share

Analyze Performance using NPD and retailer portals

Develop and implement differentiated channel strategies to unlock long-term growth

Drive fact-based selling through market insights, brand positioning, and data-driven recommendations

Lead sales reporting for the business, interpreting data to identify strengths, weaknesses, and opportunities

Build strong partnerships with Finance, Marketing, Brand, Field Teams, and Supply Chain to ensure seamless execution

Provide customer insights to Demand Planning and Supply teams to enhance operational performance

Lead and develop direct reports including Account Managers and Coordinators

Foster a culture of collaboration, accountability, and continuous improvement

Set and track measurable goals for customer strategies, pivoting quickly when needed to ensure results

Identify and remove obstacles to customer success, streamlining processes along the way

Qualification

Strategic sales leadershipRetail experienceP&L managementCustomer relationship managementAnalytical skillsTeam leadershipMicrosoft OfficeNegotiation skillsCreative thinkingCollaboration skills