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SchoolsFirst Federal Credit Union · 2 days ago

Senior Market Research Analyst - Surveys

Tustin, CA

Full-time

Onsite

Senior Level

$96K/yr - $154K/yr

5+ years exp

SchoolsFirst Federal Credit Union is seeking a Senior Market Research Analyst - Surveys to provide market research and analytical resources for strategic business decisions. The role involves developing SQL-based reports, performing market analyses, and delivering insights to support marketing and product development strategies.

Finance

Comp. & Benefits

Responsibilities

Responsible for developing SQL-based reports used for collecting, synthesizing and analyzing Member information to support survey engagement, marketing campaigns, measure current, and forecast future, market activity and Member trends; and evaluate and provide the results of key organizational performance indicators

Assists in market and survey research, providing in-depth analyses and recommendations to achieve business targets. Focuses on gathering, analyzing, and interpreting Members trends through our Member surveys and feedback platforms as input to our marketing and product development strategies/plans for individual Members

Gathers and presents results of survey feedback and marketing campaigns and identifies areas for improvement

Performs analyses and prepares forecasts and recommendations in the areas of product preferences, market penetration, best practices and trends

Researches market conditions to determine potential impact of a product. Identifies key drivers and insights into Member behavior, sentiment and brand loyalty

Reviews and analyzes internal and external data sources, extracts relevant information, and prepares reports to key stakeholders along with additional insight and perspective on findings. Recommends the target audience and Member-related criteria necessary for marketing campaigns to enable the most positive business outcomes

Manage, automate, and deliver reports, market competitiveness studies and methodologies to identify specific opportunities and risks tailored to World-Class Member Service

Develops and delivers standard reports to a wide range of stakeholders and performs ad-hoc analyses as needed to support business goals

Create, configure, and maintain a complex database as a source of accurate and up-to-date information for various business unit and organizational reports

May assist with business unit projects as assigned by manager

Performs other duties as assigned

Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions

Qualification

SQLSurvey platformsData visualizationMarket researchAnalytical skillsCommunication skillsTeam collaboration

Required

Bachelor's Degree or equivalent years of experience required

5-7 years of previous related experience required

Experience with survey platforms (Gallup, Medallia, Qualtrics, or similar) required

Advanced knowledge and understanding of computer software and applications used to support report development including, but not limited to, SQL, Snowflake, Microsoft Office Suite, Microsoft Visual Studio Code (ETL), and data visualization platforms (e.g. PowerBI, Tableau)

Advanced experience and understanding of T-SQL design and development, data sources and data feeds used to populate reports

Knowledge and understanding of marketing campaigns and strategies

Knowledge of research and market research techniques and applications

Detail-oriented team player who is comfortable collaborating with stakeholders at a variety of levels throughout the organization

Understanding of current data sources to identify and build additional sources in order to perform robust analyses

Excellent communication and presentation skills

Solid analytical skills

Preferred

Previous experience in a financial institution desired

Company

SchoolsFirst Federal Credit Union

Glassdoor3.7

Since our founding in 1934, we have been singularly focused on one thing: providing world-class personal service and financial security to our Members.

Founded in 1934

Tustin, California, USA

1001-5000 employees