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Embry-Riddle Aeronautical University · 1 day ago

Director of Marketing Projects and Brand Management

Daytona Beach, FL

Full-time

Onsite

Director/Executive

Embry-Riddle Aeronautical University is a global leader in aviation and aerospace education. The Director of Marketing Projects and Brand Management is responsible for overseeing marketing initiatives and managing the university's brand, ensuring effective representation across channels while collaborating with various stakeholders to align activities with institutional goals.

Higher Education

Responsibilities

Overseeing the planning, execution, and optimization of marketing initiatives

Managing the university brand within the colleges

Ensuring consistent and effective representation of the brand across all marketing channels

Managing workflow, prioritization, and the delivery of marketing projects

Collaborating cross-functionally to align marketing activities with institutional goals

Strengthening brand visibility and driving high-quality project execution

Leading and overseeing the intake and evaluation of all project requests submitted to the Marketing team

Assessing each request’s strategic value and determining whether it aligns with departmental priorities

Communicating with requestors to provide rationale for decisions and suggest alternative deliverables

Engaging requestors through direct communication or formal discovery meetings to clarify project objectives and requirements

Developing comprehensive plans and timelines for successful execution

Providing detailed project briefs outlining goals, success metrics, budgets, milestones, deliverables, timelines, and other pertinent information at project kickoff

Maintaining ongoing communication with clients and stakeholders throughout the project lifecycle

Utilizing Teamwork Desk and Teamwork Projects to coordinate incoming requests, assign tasks, and manage project workflows

Establishing timelines and deliverable schedules for each initiative and monitoring progress to ensure that projects remain on track

Serving as a primary liaison with vendors, supporting contract initiation and renewal processes and ensuring compliance with university guidelines

Overseeing the submission of materials to vendors, publishers, and university outlets upon project completion

Scheduling, facilitating, and documenting post-project debriefs to capture lessons learned and inform continuous improvement

Overseeing a team of College Brand Managers to amplify visibility and strengthen the reputation of the colleges

Partnering closely with college leadership and faculty to enhance external communications that support the university’s mission

Ensuring that the College Brand Managers effectively carry out key responsibilities including annual reports, earned and social media presence, speaker series promotion, Industry Advisory Board communications, marketing content development, and website updates

Qualification

Marketing & Brand ManagementSupervisory & LeadershipProject ManagementAnalytical ThinkingTechnical KnowledgeCommunication SkillsInterpersonal SkillsOrganizational SkillsAttention to DetailAdaptability

Required

Bachelor's degree in Marketing, Management, Business or Related Field

Deep knowledge of marketing principles, brand strategy, and integrated communications

Strong understanding of higher-education branding and external communications best practices

Ability to ensure brand consistency across multiple colleges, platforms, and audiences

Experience guiding stakeholders in the development and refinement of value propositions and marketing messages

Demonstrated expertise in project intake, evaluation, planning, and execution

Ability to manage multiple, complex projects simultaneously with competing deadlines

Proficiency in project management systems

Strong organizational skills with the ability to establish timelines, track progress, monitor deliverables, and ensure timely completion

Ability to lead, mentor, and evaluate a team of Brand Managers and Project Coordinators

Skill in delegating tasks, setting expectations, and providing constructive feedback

Ability to foster a collaborative, high-performing team environment

Exceptional written and verbal communication skills for crafting briefs, reports, and stakeholder communications

Strong relationship-building skills with the ability to work effectively with faculty, administrators, vendors, and internal teams

Ability to translate complex project needs into clear actionable plans for diverse audiences

High level of customer service, diplomacy, and professionalism

Ability to assess project requests for strategic alignment, feasibility, and impact

Strong problem-solving skills with the ability to anticipate barriers and identify solutions

Skill in analyzing project performance, brand effectiveness, and communication outcomes to inform decision-making

Ability to identify risks, organizational issues, and process improvements

Working knowledge of design and print production processes

Understanding of digital marketing, social media platforms, and best practices

Familiarity with web content strategy, SEO, and accessibility standards

Ability to collaborate with creative, communications, and multimedia teams to support high-quality marketing deliverables

Ability to manage budgets, vendor contracts, and procurement processes in compliance with university guidelines

Skilled at maintaining accurate records, project documentation, and reports

Ability to develop, refine, and improve intake systems, forms, and workflows to meet evolving client needs

Strong attention to detail and commitment to quality

Adaptability and comfort managing change in a dynamic environment

Initiative, sound judgment, and the ability to work independently as well as collaboratively

Commitment to ongoing professional development and staying current with industry trends

Benefits

Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding! Buckle up for a healthier, happier you!

Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.

Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.

Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.

Company

Embry-Riddle Aeronautical University

Glassdoor3.9

Embry‑Riddle has been at the forefront of ground-breaking aeronautical milestones since the early days of flight as the world's largest and most respected university specializing in aviation and aerospace.

Founded in 1926