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Aequilibrium · 3 weeks ago

Marketing Lead, Digital & Events - Vancouver

United States

Full-time

Remote

Senior Level

6+ years exp

Aequilibrium (AEQ) is a digital consulting and innovation services firm specializing in strategy, experience design, and technology delivery. They are seeking a senior, hands-on Marketing Lead, Digital & Events to drive brand awareness and commercial impact across their consulting and innovation offerings, working closely with the founder and executive team.

Cloud Data ServicesConsultingCyber SecurityDevOpsInformation ServicesInformation TechnologyInternetQuality AssuranceSoftwareVirtual Reality

Responsibilities

Act as a trusted marketing partner to the Founder/CEO and executive team

Help shape marketing priorities based on business strategy and leadership objectives

Translate executive thinking into clear, focused, and actionable marketing initiatives

Own delivery and outcomes for agreed marketing initiatives

Own and execute AEQ’s digital presence, including LinkedIn and other relevant social platforms, blog content, and thought leadership, campaigns tied to key business moments and announcements

Personally contribute to content creation, writing and editing posts, blogs, and announcements, producing or coordinating simple visuals and assets

Ensure a confident, consistent, and senior brand voice across channels

Lead AEQ’s participation in local, national, and international conferences

Own the full event lifecycle, including pre-event planning, positioning, and promotion, on-site presence and execution, post-event follow-up, content, and reporting

Work closely with business development and leadership to ensure events drive real business value

Support sales and partnerships with high-quality marketing collateral (decks, one-pagers, case studies), client and prospect research, and coordination support for proposals and RFPs

Ensure marketing efforts are aligned with pipeline development and revenue priorities

Build and maintain an integrated marketing calendar

Maintain and update AEQ’s website (WordPress), including landing pages, blogs, and banners

Manage marketing tools and systems (e.g., HubSpot), keeping data clean and useful

Coordinate with designers, writers, and external partners when needed — while retaining ownership of outcomes

Track and report on the performance of campaigns, content, and events

Use data and judgment to refine messaging, channels, and execution

Provide clear updates and recommendations to leadership

Qualification

Digital marketingB2B content creationEvent managementHubSpotWordPressBasic design skillsVideo editing skillsABM familiaritySEO familiarityPresentation skillsCommunication skills