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University of Phoenix · 5 days ago

Sr Content Designer (Virtual)

United States

Full-time

Remote

Senior Level

6+ years exp

University of Phoenix is a leading educational institution that focuses on creating innovative digital products and services. The Sr. Content Designer will craft compelling user experiences, mentor junior designers, and lead content strategies that align with business objectives while enhancing the student experience.

EdTechEducationHigher EducationSTEM EducationUniversities

Responsibilities

Lead and collaborate closely with UX designers and product leads to deeply understand user needs, influence design decisions, and align content strategies with business objectives

Leverage the power of storytelling and conversation design practices to design, write, edit and test simple, yet compelling language that fits into the current UOPX brand and moves the brand forward in a way that helps users and teams meet their goals

Define customer problem statements and create personas to craft engaging, humanized content that connects with customer needs

Lead discovery methods and competitive analysis to help your product team build roadmaps for user testing and implementation

Lead audits of existing experiences to gather deep insights to refine content strategies, create information architecture, and drive continuous improvement and optimization

Lead the SEO strategy and content hierarchies for your product teams to drive results through increased content efficiency and effectiveness

Develop low-fidelity wireframes in Miro and contribute to high-fidelity prototypes using Figma

Collaborate closely with internal stakeholders across disciplines to understand key customer needs, including engineering, design, content architecture, research, marketing, and data science, to take products from conception to launch

Conduct user interviews with upper funnel, mid- and lower-funnel visitors to iterate on content design based on user feedback, so you can improve the customer journey and prospect/retention rate

Mentor and provide feedback to your content design peers to continuously improve voice and tone

Perform other duties as assigned or apparent

Qualification

Content DesignUX PrinciplesSEO Best PracticesUser-Centered DesignFigmaMiroUsability TestingA/B TestingCoaching SkillsInterpersonal SkillsCollaboration SkillsAttention to Detail

Required

Bachelor's degree in Communications, English, Journalism, Human-centered Design

6 years of experience as a Content Designer, UX Writer, or similar role

Strong understanding of UX principles and experience translating user research insights into effective content strategies

Strong understanding of user-centered content design, including the creation of microcopy, error messages, and notifications that drive user engagement and satisfaction

Demonstrated ability with SEO best practices and a strong understanding of how content impacts search engine rankings

Strong familiarity with ADA and Web Content Accessibility Guidelines (WCAG)

Strong familiarity with content management systems like AEM and design tools like Figma and Miro, enabling effective collaboration with designers and developers

Strong familiarity with conducting usability testing and A/B testing to inform content decisions and drive continuous improvement

Demonstrated command of writing fundamentals, including style, grammar, and information architecture

Strong interpersonal and collaboration skills and interest in coaching others

Strong ability to plan, prioritize, and carry out complex writing projects with attention to detail