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Dan-O's Seasoning · 1 month ago

Senior Graphic Designer

Louisville,KY,US

Full-time

Onsite

Senior Level

Dan-O's Seasoning is seeking a talented and creative Graphic Designer to join their dynamic marketing team. This role focuses on developing visually engaging designs that enhance brand identity and support marketing initiatives across various channels.

E-CommerceFood and BeverageManufacturing

Responsibilities

Develop creative concepts and designs for a wide range of marketing materials, including digital assets, print collateral, packaging, and branded merchandise, ensuring consistency with the Dan-O’s Seasonings brand guidelines

Design visually appealing and engaging email campaigns that effectively communicate promotional offers, product launches, recipes, and other relevant content to our subscribers, driving customer engagement and retention

Create professional sales collateral for print, digital advertising and persuasive sales presentations and decks for internal and external use, incorporating compelling visuals, data visualization, and storytelling techniques to effectively communicate key messages and value propositions

Collaborate with the marketing team to develop and produce multimedia content, including social media graphics, website visuals, video thumbnails, and other assets to support various marketing initiatives

Maintain and evolve the Dan-O’s Seasonings brand identity across all touchpoints, including print and packaging, ensuring visual consistency and integrity in line with our brand values and positioning

Collaborate with the marketing team to conceptualize and execute creative campaigns that effectively communicate brand messaging, engage our audience, and drive brand awareness and sales

Review and provide feedback on design deliverables from other team members and external vendors to ensure alignment with project objectives, brand standards, and quality expectations

Manage multiple design projects simultaneously, prioritize tasks effectively, and meet deadlines while maintaining high standards of creativity and quality

Work closely with cross-functional teams, including marketing, product development, and sales, to understand project requirements, provide design support, and contribute to overall campaign strategies

Ensure all designs are print-ready and provide production files to vendors or printers as needed

Qualification

Adobe Creative SuiteGraphic DesignDigital Media ProficiencyData VisualizationEmail Marketing ToolsAnalytical ThinkingEffective CommunicationProject ManagementCreativityCollaborative Spirit

Required

Proven experience as a graphic designer, with a strong portfolio showcasing a diverse range of design projects and styles

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with design tools for email marketing and presentation design

Excellent visual design skills, with a keen eye for typography, color theory, composition, and layout

Strong conceptual thinking and problem-solving abilities, with the ability to translate complex ideas into compelling visual narratives

Effective communication and collaboration skills, with the ability to present ideas clearly and concisely and collaborate with cross-functional teams

Detail-oriented and organized, with the ability to manage multiple projects and deadlines in a fast-paced environment

Understanding of Digital Platforms: Proficiency in digital media, especially social platforms like TikTok, is necessary. They should be aware of the latest trends and be able to leverage these platforms for maximum impact

Familiarity with data visualization and infographic design techniques