DeleteMe · 2 months ago
Lifecycle Marketing Manager
United States
Full-time
Hybrid
Senior Level
6+ years expDeleteMe is the leader in proactive privacy protection, helping security teams reduce their human attack surface. The Lifecycle Marketing Manager will lead consumer retention and engagement programs across the customer lifecycle, focusing on building a product-integrated lifecycle engine to drive usage, upgrades, and retention.
Ad NetworkE-CommerceInformation TechnologyInternetPrivacy
Responsibilities
Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS
Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience
Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards
Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
Report on lifecycle KPIs and build dashboards to track performance over time
Qualification
Required
Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses
Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
Exceptional communicator and project manager with a bias for action
Passion for online privacy, consumer protection, and making the web safer for everyone
Preferred
This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy
Benefits
Comprehensive health benefits - Medical, Vision, Dental
Flexible work schedule
100% work from home
Generous 401k matching up to 6%
20 days paid time off
15 sick days
12 company-paid holidays
Childcare expense reimbursement
Fitness and cell phone reimbursement
Birthday time off
Company
DeleteMe
Your personal information is available for public consumption.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$6.47M2011-07-12Series A· $6.47M
Leadership Team
Marcel Scheurer
Chief Financial Officer
Sarah Sulsenti
Sr. People Partner
Recent News
2024-04-09
Business News Americas
2024-03-28
Company data provided by crunchbase