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Oscar Health · 2 days ago

Manager, Marketing

United States

Full-time

Remote

Mid, Senior Level

$93K/yr - $122K/yr

4+ years exp

Oscar Health is a health insurance company focused on member engagement through technology. The Manager, Marketing will develop and execute marketing strategies to enhance member engagement and retention, while leading a team and collaborating cross-functionally to achieve enterprise goals.

Health CareHealth InsuranceInsuranceInsurTech

Responsibilities

Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals

Monitor the performance of campaigns to determine the right optimizations and to inform future work

Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders

Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations

Work cross functionally to represent the team and collaborate with stakeholders to identify needs

Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website

Compliance with all applicable laws and regulations

Other duties as assigned

Qualification

Marketing experienceData analytical capabilitiesMarketing measurementA/B testingCampaign performanceCross functional collaborationTrend analysisCompliance knowledgeAILeadershipProblem solvingCommunication skills

Required

4+ years of relevant marketing experience

2+ years of experience using data and data analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns

1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns

2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in