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SpringWorks Therapeutics · 1 month ago

Market Research & Competitive Intelligence Associate Director

Boston/Hybrid (United States)

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$138K/yr - $182K/yr

7+ years exp

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. The Market Research and Competitive Intelligence Associate Director will develop and execute the primary market research plan to deliver insights for brand decision making and collaborate closely with the marketing team to support brand planning and execution.

BiopharmaBiotechnologyTherapeutics

Responsibilities

Own and manage the development and execution of primary market research and competitive intelligence plans; manage budget to execute plan including budget reallocation to address emerging needs and understand brand needs to identify research initiatives to address key business questions

Stay current on primary market research methodologies; determine best approaches to implement to address brand questions and contribute to development of brand plan, including situation analysis, SWOT, and strategic imperatives

Design program to stay current on competition within the evolving therapeutic area; partner with CI vendor as needed to provide ongoing insights of competitive landscape

Deliver insights to better understand the HCP, patient, and market landscape to inform brand strategies and tactics

Execute market research to track brand performance among key customer groups and provide insights necessary to develop an informed forecast model – ongoing refinement of disease epidemiology, product share, and impact of market events

Support the launch planning process – partner with marketing to develop brand messaging; test marketing/educational materials; performance baseline and tracking plan and socialize results and recommendations of analysis/research to Commercial leadership

Communication: Effectively communicate insights from primary market research to senior leadership. Use internal communication opportunities to influence action to improve brand performance. Engage and collaborate with external agency partners and coordination with vendors: Manage market research vendors, including selection process and collaborate with Marketing Agency of record

Determine appropriate primary market research techniques to optimally address business questions and meet brand needs

Effectively manage multiple projects with varying levels of engagement, scope, and specifications

Coach and mentor new talent on forecasting methodologies

Perform other duties and responsibilities as assigned

Qualification

Market research techniquesCompetitive intelligence programPharma analytics experienceOncology experienceMS Office expertiseInfluence without authorityInterpersonal communicationProject management

Required

Bachelor's degree required

7+ years' experience in insights/market research competitive intelligence, and analytics, preferably all in Pharma or healthcare related field

Expertise in primary market research techniques

Strong familiarity with leading a competitive intelligence program

Strong familiarity with Pharma primary market research agencies and capabilities

Expertise in MS Office

Ability to work in matrixed team

Influence without authority

Confidence in presenting to senior management

Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment

Ability to travel occasionally including overnight stay driven by business need