The Estée Lauder Companies Inc. · 1 month ago
SVP, Global Growth Marketing & Media
New York, United States
Full-time
Hybrid
Director/Executive
15+ years expThe Estée Lauder Companies Inc. is seeking a SVP, Global Growth Marketing & Media who will drive integrated global growth strategies across media, digital performance, and consumer data. This role involves overseeing media investment frameworks and brand-building partnerships to enhance consumer engagement and maximize ROI.
Cosmetics
Responsibilities
Global Media Strategy, Planning & Buying
Lead transition from multi-agency model from each Region to single global agency model
Lead Global Agency Partnership integration with our new Global Media Agency including transformation oversite, performance KPIs, joint business planning, and innovation initiatives
Create strategy for Media spend and ROI analysis and recommendations
Adept at partnering across business functions to ensure paid and earned media work cohesively with owned channels
Develop and operationalize a Global Media Framework balancing brand-building (upper funnel) and performance (lower funnel) objectives across digital, social, video, and experiential channels
Advise and influence media investment allocation across brands, regions, affiliates and channels to optimize ROI and brand equity
Establish Media Governance and Transparency Standards, ensuring alignment with global agency partners and brand teams
Build and scale Precision Marketing frameworks leveraging first-party and third-party data for personalized, real-time engagement
Drive Performance Marketing excellence through test-and-learn methodologies, conversion funnel optimization, and advanced attribution modeling
Partner with eCommerce and retail media teams to align paid performance strategies with digital commerce and omnichannel KPIs
Lead the global rollout of audience segmentation, predictive modeling, and marketing automation programs
Oversee the global influencer marketing strategy across brands and regions, ensuring alignment with brand positioning and growth goals
Build a Global Creator Framework defining tiers, compensation models, and performance tracking for influencer activations
Integrate influencer data into the broader consumer data ecosystem for more holistic audience understanding and ROI measurement
Foster long-term, values-driven relationships with key opinion leaders and emerging creators in beauty and lifestyle spaces
Oversee the integration with our new Global Media Agency
Lead strategic Global Agency Relationships across media, analytics, and digital platforms — ensuring consistent execution and shared innovation
Develop co-marketing partnerships with major tech and retail media platforms (e.g., Meta, Google, TikTok, Amazon, Sephora, Tmall)
Create a governance structure for evaluating new MarTech, AdTech and data partnerships aligned with business priorities
Establish and enforce Global Consumer Data Standards ensuring consistency, compliance, and value creation across all brands and regions
Working closely with our Technology partners. Oversee the Business Requirements for the evolution and global integration of Customer Data Platforms (CDPs) for unified consumer identity, segmentation, and activation
Define frameworks for Marketing and Assortment Planning grounded in consumer insight, behavioral data, and predictive analytics
Partner with Tech and CRM teams to enable a connected data ecosystem that powers personalization and decision-making
Ensure all consumer data strategies adhere to global privacy regulations (GDPR, CCPA, etc.) and ethical data usage principles
Qualification
Required
Proven ability to lead and influence across a complex, global matrix, balancing central strategy with local market activation
Experience in top global media agencies or major CPG/consumer brands with hybrid or externally managed media models
Background in high-volume, consumer-centric industries (beauty, beverage, alcohol, luxury, lifestyle) where brand storytelling, performance, and precision marketing coexist
15+ years of progressive experience in global media, growth marketing, or digital performance with a strong track record of driving ROI
Deep expertise across paid media channels and familiarity with emerging platforms, creators, and retail media
Strong data fluency, including audience segmentation, attribution, and performance analytics
Experience partnering on or leading CDP, consumer data platform, or marketing data ecosystem integrations
Exceptional executive communication and stakeholder management skills
Strong agency and vendor management experience, including defining KPIs and leading joint business planning
Understanding of global privacy regulations and their implications for marketing and measurement
Company
The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alison Carla
CEO: Chief Operating Officer
Amanda Hanowitz
Manager, CEO Global Reverse Mentor Program
Recent News
2024-05-12
2024-05-02
2024-05-01
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