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Ruder Finn · 1 day ago

Senior Manager of Social & Influencer Strategy, DIG, Ruder Finn

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $100K/yr

4+ years exp

Ruder Finn is seeking an experienced Senior Manager of Social & Influencer Strategy to join our growing Digital practice. In this role, you will be responsible for developing social strategies and social-first content programs for healthcare and pharmaceutical clients, leading campaign content creation, and overseeing the execution of strategic digital initiatives.

Public Relations

Hiring Manager

Crystal Overall

Responsibilities

Strategically plan social content strategy and communications, integrating both paid and organic tactics supported by data-driven insights for healthcare and pharmaceutical brands

Lead social content and strategy, ensuring alignment with broader healthcare communications programs and social media integration while exploring new opportunities in digital tools and technologies

Serve as a key contact for clients, acting as key social and digital expertise to support their digital knowledge ongoing

Support in the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization

Deliver superior client service by aligning digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders

Mentor and develop junior team members, fostering expertise in digital and cutting-edge campaign strategies

Collaborate with cross-functional teams to ensure cohesive execution across all digital channels and platforms

Review and analyze campaign performance to develop client-facing reports and provide actionable insights for enhancement of client reputation and strategic improvements

Partner with external vendors to strengthen the delivery of high-impact crisis communication strategies and digital reputation management

Qualification

Digital marketingSocial media strategyContent developmentData analysisInfluencer campaignsClient communicationTeam managementOrganizational skills

Required

A minimum of 4+ years working in the digital space with experience in healthcare or pharma

A strong passion for digital and social media marketing, coupled with the ability and curiosity to leverage emerging industry trends to effectively coordinate digital campaigns

Expertise in organic strategy and content development, as well as the execution of social listening, marketing, data analysis, and insights reporting

Expert-level knowledge of the understanding that paid, influencer and owned play in the brand social ecosystem

A firm understanding of the creative process, including experience working with creative production teams to deliver high-impact creative and content to clients

A firm understanding of the regulatory and medical legal review process as it applies to client needs

Strong organizational skills with the ability to work across multiple high‐profile and high‐budget programs in a fast‐paced, consistently changing environment

Ability to multitask and operate with flexibility in a fast‐paced environment to meet tight deadlines

Proven experience managing and coaching a team