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Walmart Canada · 1 month ago

Senior Manager, Product Marketing - Cross Border

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $180K/yr

5+ years exp

Walmart Canada is seeking an experienced Senior Product Marketing Manager who will be responsible for enabling a B2B product marketing and Go to Market (GTM) strategy to drive growth through awareness and attribution. This role will involve developing and executing marketing strategies, overseeing initiatives across various channels, and driving cross-functional collaboration to enhance product positioning and market reach.

DeliveryRetailShopping

Responsibilities

Own Go-to-Market (GTM) Execution: Develop and execute GTM strategies for new product and feature launches, working closely with product, business, and program teams to implement plans

Drive Growth: Build marketing plans that fuel acquisition, conversion, and retention of Walmart Sellers

Use Data to Optimize Performance: Define KPIs and continuous experiments, leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance

Cross-Functional Collaboration: Collaborate with key stakeholders across business, product, & engineering teams in co-development of marketing needs, supporting new feature capabilities and product launches

Sales Enablement: Work closely with our Account Manager and Business Development teams to understand and develop sales collateral, testimonial and other materials needed for our account executives to successfully enable product value proposition and adoption

Qualification

B2B marketingGo-to-Market (GTM) strategyData-driven mindsetContent marketingSales enablementCross-functional collaborationAccountabilityVerbal communicationWritten communicationStrategic thinking

Required

5+ years of experience in product marketing, B2B marketing, or go-to-market roles with proven success in launching B2B or platform-based products

Exceptional written, visual, and verbal communication skills

Strong strategic and tactical balance, able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels, paid media, content marketing, sales enablement, etc

Strong executive presence with the ability to manage up and across business and cross-functional leadership

Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies

Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results

Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field

6 years' experience in Marketing, Business Administration, or related field

Preferred

Masters: Business Administration

Extensive prior experience developing creative and engaging content to support demand generation and customer acquisition across various mediums including paid media, email, social, keynotes

Extensive experience with end-to-end development and deployment of a successful customer/seller acquisition strategy, including multi-touch onboarding journeys

Experience managing internal and external Marketing, PR, Communications partners, inclusive of developing Marketing briefs, and guiding creatives

Experience in B2B lifecycle marketing, offline and digital

Experience using analytics and reporting platforms (Tableau, QuickSight, and Excel) to track performance and inform strategy