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S&S Activewear · 3 weeks ago

Commercial Marketing Analytics Manager (Remote Available)

United States

Full-time

Remote

Senior Level

7+ years exp

S&S Activewear is a leading North American distributor of imprintable apparel. They are seeking a Commercial Marketing Analytics Manager to develop and scale a marketing measurement framework that supports digital and broader marketing initiatives, optimizing planning and performance evaluation.

ApparelFashionLifestyle

Responsibilities

Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies

Define and standardize KPIs across brand, demand generation, and retention efforts

Partner with marketing leadership to evolve measurement maturity and introduce new capabilities

Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights

Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation

Provide guidance on learning agendas and how to apply insights to future planning cycles

Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration

Serve as a key liaison to translate business questions into structured measurement plans and learning agendas

Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness

Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience

Contribute to the integration of e-commerce data into broader marketing performance reporting

Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing

Help integrate digital and offline data sources to enable holistic performance evaluation

Collaborate with internal and external partners to evaluate and implement measurement tools and platforms

Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth

Foster a collaborative and learning-focused environment within the analytics function

Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement

Contribute to test design and evaluation for A/B and test & control experiments

Help build dashboards and reporting structures that support ongoing performance monitoring

Qualification

Marketing AnalyticsMeasurement FrameworksE-commerce AnalyticsAttribution ModelingIncrementality TestingGoogle Analytics 4SQLCommunication SkillsCollaboration SkillsTeam Leadership