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Humata Health · 4 weeks ago

Go-To-Market Business Architect

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Humata Health is focused on transforming healthcare through innovative solutions. As the Go-To-Market Business Architect, you will develop and execute strategies for partner-led expansion, working closely with internal teams to identify and activate high-leverage partnerships that drive growth.

Artificial Intelligence (AI)Health Care

Responsibilities

Partner-Led GTM Strategy: Lead the development and execution of high-leverage GTM strategies specifically designed to achieve deep penetration into the customer ecosystems of our existing and future channel and referral partners

Joint Opportunity Development: Collaborate closely with referral and channel partners to surface new sales opportunities and co-develop strategies to unlock them, ensuring the Growth team has a steady stream of qualified at-bats

Future Market Expansion: Identify areas of future market expansion, continuously researching and identifying new verticals, regions, and partner types that represent significant, untapped growth opportunities for Humata

Market Feedback Loop: Bring back insights from partners and their customers to inform Humata’s GTM strategy, product roadmap, and messaging

Account Research and Intelligence: Research target health systems, payers, and pharmaceutical companies to map decision-makers, organizational priorities, and potential entry points. Build detailed account briefs that equip sales with the insights they need for tailored engagement

Partner Relationship Management: Cultivate strong relationships with strategic partner teams, aligning around shared objectives and ongoing success

Strategic Collaboration: Work cross-functionally with Product, Marketing, and Sales to align partner activity with business priorities

Co-Marketing & Events: Collaborate closely with Marketing to develop joint marketing campaigns, including webinars, roundtables, and field events

Performance Metrics: Define and track success metrics for each partner channel, including sourced pipeline, event-generated leads, and handoff conversion rates

Qualification

Go-to-market strategiesStrategic partnershipsHealthcare experienceAccount-Based MarketingCo-marketing campaignsSystems-oriented mindsetPerformance metricsCollaboration skills

Required

4+ years of experience in consulting (preferably in the healthcare space) or in a strategy role within the Healthcare / Revenue Cycle space

Demonstrated success in developing go-to-market strategies and/or developing & scaling strategic channel, referral, or reseller partnerships

Strong collaboration and handoff skills - adept at enabling internal sales teams to close partner-sourced opportunities with clear value messaging and alignment

A strategic, systems-oriented mindset with the ability to build scalable go-to-market motions through others

Experience planning and executing co-marketed campaigns and joint partner events—webinars, conferences, roundtables—that convert awareness into pipeline