Sr. Paid Media Manager - Breakout Prop jobs in United States
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Kraken · 2 days ago

Sr. Paid Media Manager - Breakout Prop

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$120K/yr - $170K/yr
date5+ years exp

Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto for financial freedom and inclusion. They are seeking a Sr. Paid Media Manager to manage performance campaigns across various digital platforms and explore emerging channels, driving insights to maximize revenue and lifetime value.

BitcoinBlockchainCryptocurrencyEthereum
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Growth Opportunities

Responsibilities

Own day-to-day campaign management and optimization across core paid channels: Meta, TikTok, X, YouTube, and programmatic
Design, launch, and iterate experiments to identify new opportunities for growth, efficiency, and improved unit economics
Explore and test crypto-relevant channels and community-based placements (e.g., Reddit, Discord, Telegram, crypto news networks)
Partner closely with creative and analytics teams to develop and test ad messaging, creative assets, and audience strategies
Monitor and analyze performance data to drive insights and recommendations that maximize revenue and LTV
Manage budgets strategically—scaling channels that perform while maintaining rigorous performance discipline
Collaborate with Growth and Analytics to refine attribution, optimize conversion funnels, and ensure data integrity across platforms
Stay current with platform changes, algorithm updates, and best practices—translating new learnings into competitive advantage

Qualification

Paid media managementMeta Ads ManagerGoogle AdsTikTok AdsProgrammatic platformsA/B testingAnalytical skillsCuriosity about cryptoCommunity-driven marketingSelf-starter

Required

5 years of hands-on experience managing paid media campaigns across multiple digital platforms
Expert-level understanding of Meta Ads Manager, Google Ads (YouTube), TikTok Ads, and at least one programmatic platform
Comfortable with campaign setup, audience segmentation, tracking, A/B testing, and creative iteration
Data-driven thinker with strong analytical skills—you know how to diagnose performance patterns and act on them
Self-starter who thrives in fast-paced environments and takes ownership from strategy through execution
Deep curiosity about crypto and a passion for marketing in emerging, fast-evolving ecosystems

Preferred

Experience with crypto-native or community-driven marketing channels (Reddit, Discord, Telegram)

Company

Kraken

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Glassdoor4.5
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Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
dateFounded in 1911
location
Remote First, US
people-size1001-5000 employees
web-link
https://www.kraken.com/

Funding

Current Stage
Late Stage

Leadership Team

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David Ripley
CEO
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Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
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