Systems, LLC - Poweramp | DLM · 1 month ago
Lead, Product Marketing - Commercial Door Systems
Oak Brook, IL
Full-time
Onsite
Mid, Senior Level
$98K/yr - $157K/yr
5+ years expChamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. The Lead, Product Marketing - Commercial Door Systems will partner with Product and GTM teams to develop go-to-market plans, lead marketing strategy and execution, and drive demand for assigned products.
Building MaterialIndustrial EngineeringManufacturing
Responsibilities
Partner with Product and GTM teams to develop shared go-to-market plan assigned area of the business
Support development and lead execution of annual marketing planning, execution and measurement for assigned area of business. Manage marketing project timelines and follow up with marketing team members, other departments, and agency partners to ensure deadlines are met
Partner with Market Research team (both direct customer and end user groups) to understand customer needs, segment the market and establish buyer insight and buyer’s journey, and identifying what opportunities, challenges and dynamics exist for the organization and its individual products
Lead end user marketing for assigned product category with a focus on driving demand
Define and guide the marketing strategy and execution of product launches, promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecycles
Manage voice of the customer (VoC) initiatives and programs, for both direct customer and end user groups
Assist field sales teams to effectively sell value through solution selling. Enable direct and indirect (partner) sales teams to foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
Collaborate with channel marketing to ensure assigned products are adequately represented in channel marketing calendars
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in product marketing, integrated marketing, or channel marketing working in a matrix organization
Proven success in owning and exceeding customer acquisition and/or upsell goals
Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print)
Proven ability to leverage data and analytics to set strategies, execute campaigns, and measure impact
Benefits
Comprehensive benefits package
401k contribution
Short-term incentive plan
Company
Systems, LLC - Poweramp | DLM
Systems is a leader in the design and manufacturing of loading dock levelers and equipment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Dellemann
CFO
Ted Jackovich, Jr.
Human Resources Business Partner
Company data provided by crunchbase