Otsuka Pharmaceutical Companies (U.S.) · 18 hours ago
Senior Director, Brand Lead, Neuroscience
United States
Full-time
Remote
Director/Executive
$225K/yr - $337K/yr
10+ years expOtsuka Pharmaceutical Companies (U.S.) is seeking a Senior Director, Brand Lead in Neuroscience responsible for leading the commercial strategy and execution within the therapeutic category of psychiatric disorders. The role involves developing marketing strategies, overseeing cross-functional teams, and ensuring successful product launches and sustained market growth.
Health CareMedical
Responsibilities
Lead commercial launch strategy, ensuring successful brand positioning, HCP engagement, and market activation. Ensure alignment of all cross-functional plans to overall brand strategy
Develop and oversee HCP engagement strategies, including non-personal promotion (NPP), speaker programs, congresses, and KOL partnerships
Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys
Lead omnichannel marketing efforts and personalized engagement content, integrating digital, personal, and non-personal promotional approaches to maximize reach and engagement
Utilize market research, analytics, and competitive intelligence to refine marketing strategies and anticipate market shifts
Develop messaging, promotional materials, segmentation, and field guidance to support the salesforce in driving HCP engagement and adoption. Guide development of training and meetings to align with brand strategy
Partner with market access teams to ensure payer engagement, reimbursement strategy alignment, channel strategy, development of affordability and access programs, patient support solutions, and pull-through execution
Collaborate closely with medical, regulatory, commercial operations, and finance teams to ensure cohesive brand execution
Define and track key performance indicators (KPIs) to assess brand performance and optimize investments
Oversee development of net sales and demand forecasts along with overall launch P&L to optimize profitability
Oversee marketing budgets and resource allocation, ensuring efficiency and ROI optimization
Lead a team of HCP and consumer franchise brand marketers, providing guidance, mentorship, and strategic direction to drive high performance and execution excellence
Qualification
Required
Bachelor's degree in business, Marketing, or a related field; MBA preferred
10+ years of pharmaceutical marketing experience, with a focus on CNS, Psychiatry, or related therapeutic areas
Proven experience leading a pharmaceutical product launch, preferably in CNS, including experience working with a product across multiple indications
Experience in both HCP and consumer marketing, with the ability to develop integrated brand strategies
Strong cross-functional collaboration skills, with experience partnering across market access, medical affairs, and sales teams
Financial acumen, with experience managing P&L, budgeting, and ROI analysis
Excellent leadership and team development skills, with a track record of building and managing high-performing teams
Strong analytical and strategic thinking skills, with the ability to leverage data and insights to refine execution
Experience working in a matrixed environment, managing multiple priorities and aligning teams to achieve commercial success
Preferred
Experience in market access, sales, and/or commercial operations highly preferred
Omnichannel expertise, including digital engagement, NPP, field force integration
Benefits
Comprehensive medical, dental, vision, prescription drug coverage
Company provided basic life
Accidental death & dismemberment
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
A generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company provided benefits
Company
Otsuka Pharmaceutical Companies (U.S.)
There are two Otsuka pharmaceutical industry companies in the U.S.: Otsuka America Pharmaceutical, Inc.
1001-5000 employees
H1B Sponsorship
Otsuka Pharmaceutical Companies (U.S.) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (6)
2023 (11)
2022 (5)
2021 (9)
2020 (13)
Funding
Current Stage
Late StageLeadership Team
Tarek Rabah
President & CEO
Reza Moghadam
Co-founder and lead for PsychU (www.PsychU.org)
Recent News
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