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EquipmentShare · 1 day ago

Intern: Web Experience

Columbia, MO

Internship

Onsite

Intern

$18/hr - $20/hr

Start in 2026 Spring

EquipmentShare is a company on a mission to transform an industry through innovative technology and real-time support. They are seeking a student intern to assist with various web experience tasks, including SEO improvements, performance tracking, and user research.

ConstructionFleet ManagementSaaSService IndustrySoftware

Comp. & Benefits

Responsibilities

Conduct keyword and competitor research to identify opportunities for organic traffic growth

Support implementation of on-page SEO improvements such as title tags, meta descriptions, and content structure

Monitor key SEO metrics (clicks, impressions, CTR, ranking positions) using tools like Google Search Console, Google Analytics, and ahrefs

Prepare reports summarizing insights and recommendations for the Web Experience team

Help monitor Google Ads performance and compare paid vs. organic trends

Identify content or landing page improvements that could increase conversion rates from both paid and organic channels

Participate in UX and usability research to understand how users engage with the EquipmentShare website

Assist in documenting user feedback, page behavior data, and A/B testing outcomes

Help the design and development teams ensure new pages or features meet quality and accessibility standards

Contribute to creating user flow diagrams or content improvement recommendations based on research

Develop a foundational understanding of EquipmentShare’s rental process — from discovery through checkout and post-rental support

Audit pages that contribute to the rental funnel (e.g., location finder, equipment pages, forms) and identify friction points

Coordinate with marketing and customer service teams to ensure that rental information is accurate, consistent, and easy to find

Track performance of local pages and location directories as part of the company’s local SEO strategy

Assist with performance tracking dashboards in Looker or Monday.com

Prepare weekly summaries highlighting SEO improvements, paid traffic performance, and UX testing updates

Research emerging trends in SEO, UX, and conversion rate optimization to bring new ideas to the team

Support documentation of web optimization processes and update Notion or shared repositories for knowledge management

Qualification

SEO principlesGoogle AnalyticsGoogle Search ConsoleUX researchData interpretationWritten communicationVerbal communicationDetail-orientedCollaboration