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Vacation Inc. · 3 weeks ago

Retail Marketing Manager (remote, USA)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Vacation® is an award-winning sunscreen company based in Miami, USA, focused on making sunscreen fun and innovative. They are seeking an experienced Retail Marketing Manager to develop and execute retail marketing initiatives across various retail channels, acting as a strategic bridge between the Sales and Marketing teams.

Consumer GoodsManufacturingPersonal Health

Responsibilities

Own the strategy development and execution of the account-specific marketing plans across key retailers

Demonstrate a deep understanding of the marketing events calendar within all key accounts

Create and develop all retail activation deliverables, including but not limited to in-store Displays & POS, PDP execution, retail sampling programs, education, and retail event activation, and GWP / loyalty initiatives

Maintain display and sampling trackers, performing data-driven analytics to drive assortment and featured item decisions

Brief marketing and design concepts for marketing programs, providing clear direction, constraints and timelines for account-specific events

Ensure that retailers comply with executing activations in alignment with Vacation brand standards, enforcing our brand guidelines without compromising partnerships

Collaboratively manage the retail marketing budget with the Sales team by offering strategic insights on spending allocation for each activation. Provide detailed cost projections and ROI analyses ahead of event implementation, and ensure all projects are executed within the established budget

Serve as the primary retail marketing contact for Vacation, interfacing directly with retailer marketing teams and working closely with the digital retail marketing team

Lead the retail marketing plan for all new item launches and ensure all launch assets are carefully planned out via workback schedule; tracking all projects in Asana, conducting meetings with key stakeholders, and providing regular updates to management

Drive process improvements to optimize organizational effectiveness both internally and with retailer partners

Represent the brand in account meetings, and conduct product training at in-person events and virtual sessions as required