PetSafe Brands · 1 day ago
Social Media Coordinator (SportDOG)
Knoxville, TN
Full-time
Onsite
Entry Level
1+ years expPetSafe Brands is a leader in pet products and is seeking a Social Media Coordinator to enhance engagement and storytelling across its brands. The role involves content creation, community engagement, and influencer coordination, focusing on outdoor adventure brands like SportDOG and Kurgo.
Health CarePet
Responsibilities
Create, curate, and manage social-first content (copy, photo, short-form video, UGC curation, etc.) across PetSafe, Kurgo, and SportDOG
Support the execution of integrated content calendars aligned to brand priorities, product launches, seasonal moments, and key campaign themes
Assist in daily posting, scheduling, and community engagement—responding to comments, escalating customer issues, and ensuring brand-appropriate interactions
Capture and edit social content independently, producing timely, trend-relevant videos and assets optimized for each platform
Assist in discovering, vetting, and engaging influencers and creators across all three brands
Help manage relationship logistics, content tracking, and execution of influencer deliverables
Coordinate product seeding efforts and maintain up-to-date tracking for outreach, gifting, and performance
Work closely with brand managers, creative teams, digital marketing, customer care, and customer insights to ensure strong alignment and consistent execution
Integrate social listening insights, trend signals, and content performance data into content planning recommendations
Support paid boosting and asset delivery for digital media needs in partnership with the broader marketing team
Track performance and engagement metrics across platforms; support weekly/monthly reporting
Identify content, trends, and formats that move the needle on KPIs like awareness, traffic, engagement, and follower growth
Coordinate with external agencies, freelancers, and partners to support content development, scheduling, or strategy needs
Assist in managing content pipelines with third-party collaborators and partners
Qualification
Required
Ability to shoot and edit short-form video and photo content for Instagram, TikTok, Facebook, and emerging platforms
Strong knowledge of platform best practices, algorithm shifts, trend cycles, and creative formats
Clear, concise writer who can adapt tone and voice across three distinct brands
Ability to manage multiple priorities, deadlines, and content workflows
Comfortable working cross-functionally and taking feedback from multiple stakeholders
Experience with social scheduling platforms (Sprout Social or similar) preferred
Genuine enthusiasm for the pet category and the role social plays in connecting brands with pet owners
Requires bachelor's degree in marketing, Communications, Business, or a related field
1+ years in social media management and content creation, with proven success in driving engagement and growth
Preferred
Experience with social scheduling platforms (Sprout Social or similar) preferred
Benefits
Medical
Dental
Vision
401K match
Onsite health clinic
Workout facility
Bring your dog to work
Company
PetSafe Brands
PetSafe brand has become an essential component of pet families' lives through innovation, worldwide.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$925M2024-10-14Debt Financing· $925M
Leadership Team
Roberto Candelino
CEO and Board Director
Recent News
2025-11-03
Company data provided by crunchbase