Highgate · 1 month ago
Director of Group Sales
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$140K/yr - $180K/yr
5+ years expHighgate is a premier real estate investment and hospitality management company recognized as an innovator in the industry. The Director of Group Sales is responsible for leading group and banquet revenue strategies, managing sales teams, and maximizing sales opportunities with existing accounts while prospecting for new business.
Hospitality
Responsibilities
Meet or exceed set top line group and banquet budget and crossover goals
Identify and research potential accounts/clients and prospect for new business opportunities, generate leads, and set up meetings/presentations with clients that will keep the hotels pipeline consistently full of opportunities
Monitor production and lead volume of all top accounts and evaluate all group/catering trends, recommend, and implement strategic changes as needed to positively impact top line revenue
Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program
Initiate and follow up on leads, ensuring response times meet Highgate SOPs across group team members
Maintain and participate in an active sales solicitation program, exceeding assigned goals
Invite clients to the hotel for entertainment, lunches, tours and site inspections
Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations
Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team
Assist in creating and implementing special promotions relating to direct sales segments, i.e., events, familiarization visits, sales blitzes, etc
Operate within established sales expense budget
Attend all hotel required meetings and trainings
Assist in the preparation of required reports in a timely manner
Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR)
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property
Meet and greet onsite contacts
Abide by Prime Selling Time (PST)
Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts
Develop networking opportunities through active participation in community and professional associations, activities and events
Lead business review (GRC) meetings
Review meeting planner group and event evaluations with the Director of Event Planning and Director of Sales & Marketing to ensure revenue is maximized and any issues receive follow-up
Qualification
Required
At least 2-3 years of luxury/luxury lifestyle hotel sales leadership experience; 5+ years of effective group selling experience
Must be skilled in Windows, Excel, Delphi, and Opera systems
Must be able to effectively communicate both verbally and written with all levels of employees and guests in an attentive, friendly, courteous, and service oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner
Must maintain high standards of personal appearance and grooming
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
Ability to maximize efforts towards productivity, identify problem areas and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Must be able to maintain confidentiality of information
Travel and extended work hours sometimes required
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
Perform other duties as requested by management
Must have a valid driver's license in the applicable state
Benefits
Competitive bonus and benefit package
Company
Highgate
Highgate is a United States-based real estate investment and hospitality management firm.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Trilantic North America
2014-10-08Private Equity
Leadership Team
Arash Azarbarzin
Chief Executive Officer
Graham Rumble
Chief Financial Officer | Family Office
Recent News
2025-07-08
Company data provided by crunchbase