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Right Side Up · 1 month ago

GEO Consultant - Ecommerce

United States

Full-time

Remote

Senior Level

5+ years exp

Right Side Up is a collective of premium marketing talent, trusted by various respected companies for growth. They are seeking experienced Generative Engine Optimization (GEO) Consultants with deep exposure to ecommerce to help brands adapt to AI-driven discovery and recommendations.

AdvertisingFreelanceMarketingMarketplace

Responsibilities

Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments

Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases

Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations

Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets

Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals

Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation

Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior

Qualification

Generative Engine OptimizationEcommerce growthContent strategyLarge language modelsStructured dataShopifyAnalytical mindsetClear communicator

Required

5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization

Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred

Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information

Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence

Familiarity with structured data (schema.org), product feeds, and modern content architectures

Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems

Experience with Shopify or other major ecommerce platforms is a strong plus

Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue

Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders