FusionSite · 1 day ago
Content Marketing Strategist
United States
Full-time
Remote
Senior Level
5+ years expFusionSite is a national provider of portable sanitation and temporary site infrastructure solutions, supporting various projects across the U.S. They are seeking a Content Marketing Strategist to enhance their digital presence by increasing search visibility, organic traffic, and qualified conversions through high-quality content. This role involves writing, content strategy development, and collaboration with internal experts to produce tailored content for their audience.
ManufacturingRetailWaste ManagementWholesale
Responsibilities
Write and optimize content for search engines and LLM-driven discovery, translating industry-specific topics into clear, customer-focused language
Develop and execute content strategies that improve organic visibility and drive qualified traffic
Conduct keyword research and prioritize growth opportunities by product, market, and customer intent
Publish and update pages, blog posts, and components in WordPress
Stay current on search engine updates, AI trends, and evolving best practices in content performance
Develop a deep understanding of FusionSite’s Ideal Customer Profiles (ICPs) and buying journeys
Partner with internal experts to conceptualize and produce tailored content for focus areas
Own the content lifecycle end to end—from ideation and research to writing, review, and optimization
Create content frameworks that can be adapted across formats, including:
Website and landing page copy
Blogs and guides
Webinar and event storytelling
Collaborate with Paid, Design, and other teams to ensure content aligns with channel strategy and brand standards
Partner with the Data team to refine measurement frameworks and reporting
Use performance data to inform content strategy and iteration
Develop and maintain FusionSite’s voice and tone across all written content
Qualification
Required
5+ years of experience in content strategy, SEO, or editorial roles for high-traffic, competitive web properties
Strong writing and research skills, with the ability to explain complex topics clearly
Experience partnering with product, design, and cross-functional teams to drive results
Experience using data to inform strategy, guide communication, and develop go-to-market recommendations
Proficiency in SEO tools and web analytics platforms
Bachelor's degree
Preferred
Expertise in on-page, off-page, technical, and content SEO
Experience with AI content optimization (LLM visibility, structured content, summarization)
Familiarity with online reputation management
Ability to create data-driven insights and narratives
Experience with HTML and CSS
Company
FusionSite
FusionSite deals with the production and sale of portable bathrooms for a range of uses.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-03-12Undisclosed
Leadership Team
Newt Pate
CEO
Tracy Butler, MBA, CTP
Chief Financial Officer
Recent News
linkedin.com
2023-10-06
Partner Ventures
2023-10-06
Company data provided by crunchbase