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Accenture · 3 weeks ago

Marketing Transformation Senior Manager - Campaign & Enablement

Chicago, Accenture Tower, Corp

Full-time

Onsite

Senior Level, Lead/Staff

$123K/yr - $338K/yr

10+ years exp

Accenture is a leading global professional services company that helps organizations build their digital core and optimize operations. The Marketing Transformation Senior Manager will serve as a strategic bridge between business objectives and technology implementation for marketing transformation initiatives, ensuring solutions align with strategic priorities.

Business Information SystemsConstructionConsultingInformation ServicesInformation TechnologyInfrastructureManagement ConsultingOutsourcing

No H1B

Responsibilities

Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks

Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks

Act as a “ride along” throughout project delivery, facilitating ongoing communication between business, technology, and experience teams

Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms

Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms

Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements

Qualification

Marketing Technology PlatformsRequirements DevelopmentAgile MethodologiesProgram ManagementMarketing Automation ExpertiseBusiness AnalysisCross-Functional FacilitationStakeholder ManagementCommunication Skills

Required

10+ years of experience in Marketing Transformation focused within Campaign & Enablement

Deep understanding of marketing technology platforms (e.g., agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions, etc.) and their business applications

Experience in requirements development, business analysis, and strategic consulting

Ability to straddle both business and technical domains, ideally with a 'major' in strategy and a 'minor' in tech/data (or vice versa)

Strong communication and facilitation skills for cross-functional teams

Preferred

Prior experience in roles such as business analyst, product manager (with technical depth), or marketing technology strategist

Exposure to large-scale transformation projects in industries like retail, financial services, or life sciences

Depth in either consumer or B2B marketing approaches

Marketing Automation Expertise such as hands-on experience with major marketing automation platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo, including integration and optimization

Industry-Specific Focus: Ability to tailor marketing technology strategies for B2B, consumer, or industry-specific contexts (Ex: regulated vs. non-regulated industries and the impact in a marketing context)

Program Migration & Transformation: Proven success leading platform migration initiatives, including data migration, process redesign, and change management for large-scale marketing ecosystems

Agile Delivery Leadership: Strong background in Agile methodologies for marketing technology projects, including sprint planning, backlog prioritization, and iterative delivery

Complex Program Management: Experience managing multi-workstream programs with cross-functional teams, ensuring alignment between business objectives and technical execution

Global Enablement & Offshore Team Management: Ability to activate and manage offshore delivery teams, ensuring seamless collaboration across geographies and time zones