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Anheuser-Busch · 1 month ago

Manager, Trade Marketing - On-Premise

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $124K/yr

5+ years exp

Anheuser-Busch is a leading American manufacturer and brewer, known for its legacy of brewing high-quality beers. The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, leading the execution of activations from planning to performance metrics, emphasizing creativity and results.

Craft BeerFood and BeverageWine And Spirits

H1B Sponsor Likely

Responsibilities

Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events

Owns performance of the On Premise channel: identifies execution opportunities & works closely with wholesalers to close gaps

Mobilizing brand planning

Sampling execution

Event and venue activations across territory

Ticket management

Resort / Destination planning and execution (where applicable)

Works with Experiential Team to inform professional or Tier 1 sponsorships

Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds

Ensures mobile asset requests are complete and aligned with brands / events

Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team

Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans

Supports and Owns the execution and KPIs for On-Premise plans

Manage the ROI for channel programs

Communicate results and priorities weekly/monthly

Coach and mentor Trade Activation Managers and wholesaler sales teams

Direct channel specific pilots; manage optimization of each channel's key levers

Cascade annual/trimester channel blueprint (Initiatives and Programs)

KPI's - Channel volume, share, program execution, distribution

Qualification

Sales experienceMarketing experienceEvent marketingRegional marketing knowledgePowerPoint proficiencyExcel proficiencyBeer industry knowledgeCommunication skills

Required

Live in Market – Omaha, NE

5-7 years sales and/or marketing experience

In-depth knowledge of regional marketing and sales organization

Strong communication skills, both internal and external

Proficiency in PowerPoint, Excel and internal system tools

Must possess an in-depth knowledge of the Off-Premise Channel

Preferred

Willingness to relocate for future opportunities

Beer/alcohol industry knowledge

Benefits

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!

Company

Anheuser-Busch

Glassdoor3.6

Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.

Founded in 1865

Milan, Illinois, USA

10001+ employees

https://sternbeverage.com

H1B Sponsorship

Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (8)

2023 (10)

2022 (7)

2021 (19)

2020 (3)