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Spectrum · 4 weeks ago

Senior Manager, Category (Finance) Ad Sales

Dallas, TX

Full-time

Onsite

Senior Level

5+ years exp

Spectrum Reach is the advertising sales business of Charter Communications, Inc., providing custom advertising solutions for clients. The Sr. Manager of Category Sales will drive sales for financial clients, working with sales leadership to provide training and strategy in the category.

Digital EntertainmentInternetTelecommunications

No H1B

Responsibilities

Increase category advertising revenue and share for the assigned market or region

Motivate account executives to deliver required category revenue goals

Maintain a working knowledge of all key category partners

Develop, train, and go on tandem calls with sales team to maximize advertising revenue and market share from accounts in the assigned vertical

Solicit prospective accounts and their agencies directly

Have in person contact with the top 30 revenue generating vertical clients and agencies, if involved, at least twice a year

Deliver monthly updates on industry trends in group sales meetings

Manage and support individual and team sales efforts of Advanced Advertising, Long Form and any other company initiatives

Work with advertiser and Creative/Production in development of commercial spots

Develop and deliver regular group training on all aspects of the vertical and advertising including terms and trends

Coach and develop Account Executives and National Sales Managers on presenting category proposals using current tools (qualitative research, geographic targeting)

Achieve monthly/quarterly/yearly sales quota for full division

Qualification

National advertising salesSales experienceLeadership experienceAdvertising sales systemsAnalytical thinkingCoaching skillsStrategic planningCommunication skillsOrganizational skillsMotivational skillsTeam-orientedFast-paced environment

Required

5+ years' experience in national advertising sales, ideally with a focus on financial category

5+ years of leadership experience

5 + years of sales experience

Excellent communication, leadership, and organizational skills with proven ability to coach and motivate teams

Analytical thinker with experience in research, forecasting, and strategic planning

Hands on experience using advertising sales systems (CRM, etc.) and Microsoft Office

Ability to work independently while thriving in a fast-paced, team-oriented collaborative environment

Preferred

Bachelor's degree is preferred

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Company

Spectrum

Glassdoor3.3

Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Founded in 1989

Stamford, Connecticut, USA

10001+ employees