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Branch · 1 week ago

Lead Software Engineer - Activation

Austin, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$152K/yr - $198K/yr

5+ years exp

Branch is transforming how brands and users interact across digital platforms with their mobile marketing and deep linking solutions. They are seeking an experienced Technical Team Lead to build a new product line focused on link shortening, QR codes, and landing pages, while mentoring a talented team and driving product strategy.

App MarketingMobile AdvertisingMobile AppsSoftware

Comp. & Benefits

No H1B

Responsibilities

Translate Design into Delight: Partner closely with Product and Design to translate Figma-based designs and prototypes into pixel-perfect, responsive, and accessible web applications that create genuine customer delight

Own & Solve: Act as a reliable technical contributor who owns, drives, and solves complex UI/UX problems independently, resolving diverse issues with creativity. You will own the production operation and monitoring of your applications, paying close attention to Core Web Vitals, performance bottlenecks, and error rates

Lead Projects: Independently lead key frontend projects through the full development lifecycle, from scoping with product partners to deployment and post-launch support

Improve & Adapt: Challenge existing processes and identify improvements in our technical stack and development lifecycle. You will be a key contributor to building and evolving our new Design System

Mentor & Influence: Mentor other engineers to accelerate their growth and encourage broad participation in technical discussions. You will be expected to persuade peers and stakeholders on difficult technical matters

Architect & Innovate: Take ownership of the frontend architecture. You will actively research, create proofs-of-concept (PoCs), and introduce new frontend technologies, libraries, and patterns to the team

Drive Product Strategy: Partner directly with Product Management and Design counterparts to drive the solutioning of new features and an entirely new product line. You will be the key technical voice in defining "what" and "how."

Qualification

Full-Stack DevelopmentReactJavaKotlinTechnical LeadershipAgile MethodologiesCloud PlatformsData ProcessingCommunicatorCustomer EmpathyMentoring

Required

5+ years of software engineering experience, with at least 2+ years in a Technical Lead, Lead Engineer, or similar role where you were able to lead and coordinate work on the team

Experience in both frontend development including React and modern Javascript/Typescript but also back-end development, with a strong preference for proficiency in one or more of our target languages: Java or Kotlin

Excellent ability to articulate complex technical concepts to both technical and non-technical stakeholders

A strong bias for action and a pragmatic 'get it done' mindset, with experience leading a team in a rapid, iterative environment focused on shipping customer value early and often (e.g., POCs, MVPs)

You possess a deep sense of customer empathy and are driven to understand their needs, ensuring that technical solutions are perfectly aligned with creating a delightful and effective user experience

Strong knowledge of Agile development methodologies and tools, with the proven ability to define and adapt processes that balance agility and discipline for a growing team

Preferred

A blend of experience from both fast-paced, ambiguous startup environments and larger, established tech companies (understanding both speed and scale)

Direct experience in the martech/ad-tech space, or with platforms focused on link management, QR codes, marketing analytics, or high-throughput data ingestion

Experience building systems that handle real-time analytics and large-scale data processing

Expertise in cloud platforms (AWS ideally) and modern DevOps practices (Kubernetes, Docker, Infrastructure-as-Code)