Razorfish · 1 day ago
Associate Director, Media
Seattle, WA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$97K/yr - $149K/yr
5+ years expRazorfish is a leading marketing company known for its digital expertise. They are seeking an Associate Director, Media to design strategies for leveraging paid media on social networks, oversee campaign execution, and educate clients on social media developments.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Design strategies for leveraging paid media on social networks including but not limited to Meta, TikTok and Pinterest to deliver against brand objectives
Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds
Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
Apply social media knowledge and creativity to brainstorming and strategy sessions
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends and opportunities in the social media marketplace
Foster strong relationships with internal teams and client groups
Qualification
Required
5+ years of experience in digital media and marketing
Must have previous agency experience working on a retail client or working in house at a retail/B2C brand
Minimum of 3+ years working with Social auction based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
Previous team management experience
Experience in applying social marketing to drive strict KPI's against brand-building & direct response initiatives
Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Must possess strong leadership skills and be comfortable presenting ideas to senior client management
Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across Social platforms
Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Strong organizational, problem-solving, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase