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Razorfish · 1 day ago

Vice President, Brand & Experience Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$168K/yr - $256K/yr

12+ years exp

Razorfish is a leading marketing company with a focus on digital expertise. As a Vice President of Brand & Experience Strategy, you will lead client engagements, collaborate with various teams to establish strategic vision, and mentor a team of strategists while driving innovative marketing campaigns.

AdvertisingInternetSearch EngineWeb Design

Responsibilities

Provide cross-channel marketing program leadership for the client’s owned digital experiences. This role is responsible for strategy and program definition as well as stewarding activation across owned and paid channels including (Site, CRM, Social, Content and Media)

Define a digital program's strategic vision and business goals to guide strategy development and execution to drive client business performance

Collaborate with clients to understand their business needs and objectives, and develop recommendations and solutions to achieve them

Create compelling strategies for global 360 campaigns, including communication frameworks and digital & social activations

Act as voice of consumer, developing inspiring creative briefs and strategies to bring campaigns to life in digital and beyond

Be the trusted expert on all things consumer & culture related

Collaborate with creative teams to help guide their ideas strategically

Create digital roadmaps to guide execution of programs and initiatives

Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement

Facilitate workshops and ideation sessions

Mentor mid-level talent and support their career development

Scope and drive the development of engagements (scoping, timing, deliverables, effort)

Identify new opportunities and bring ideas to clients in order to help grow account revenue

Contribute to staffing and resourcing, being an advocate for strategic needs across the account

Proactively offer and create solutions that improve Strategy processes and/or elevate its outputs

Qualification

Marketing strategy developmentClient engagementLeadershipTeam managementProject managementInsight developmentDigital program strategyCuriosity for trendsStorytellingCommunication skills

Required

12+ years developing marketing strategies at an agency, consultancy or within a marketing department

Strong leadership and team management skills with the ability to mentor and develop team members

Experience across a broad range of strategic activations with the ability to orchestrate, manage and contribute to the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc

Be a strong presenter that can compel internal teams and clients through storytelling

Effectively communicate complex ideas to internal and external stakeholders

Continuously move work forward with a willingness to take action, get your hands & mind deep in the work

Skilled in insight development and strategic direction from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools

Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment

Experience advising clients (VP- to C-level) on strategic considerations and best practices for building effective digital programs and organizations

A curiosity to stay up-to-date with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns