San Francisco Travel Association · 1 month ago
Sr. Manager, CRM & Business Applications
San Francisco, CA
Full-time
Onsite
Senior Level
$110K/yr - $140K/yr
5+ years expSan Francisco Travel Association is seeking a dynamic technology and business operations professional to manage CRM administration, business analysis, and application support initiatives. The Manager will work autonomously while collaborating across all departments to ensure CRM systems and business applications drive value for clients, prospects, stakeholders, and staff.
Travel
Responsibilities
Support the administration of Salesforce and all associated products and applications, including system configuration, customization, and integration with other business systems
Manage user accounts, security settings, profiles, permissions, and role hierarchies
Conduct system audits and implement best practices to optimize CRM performance and user adoption
Coordinate with vendors, consultants, development teams, and internal stakeholders to support system enhancements, troubleshooting, and user acceptance testing
Develop and maintain documentation for system processes, workflows, and configurations
Plan and execute system upgrades, releases, and new feature implementations
Provide end-user support including technical troubleshooting, routing requests to appropriate staff/departments, and follow-up to ensure resolution
Identify opportunities to leverage technology solutions to reduce costs and enhance productivity
Establish and maintain data governance policies to ensure data accuracy and reduce redundancy
Identify and resolve data integrity concerns affecting CRM system accuracy
Generate reports and dashboards to provide insights into data health and system usage
Be liaison between onsite staff and MSP for IT support and project initiatives to ensure staff productivity
Ensure the CRM is configured to support evolving business goals, with clean data, intuitive workflows, and actionable reporting
Work directly with stakeholders to understand pain points, anticipate needs, and deliver tailored solutions that improve daily operations
Gather requirements from stakeholders across departments, define needs, and prioritize enhancement requests
Design usable solutions that address business and technical objectives
Lead adoption efforts for new tools and processes and provide training for staff, ensuring smooth transitions and high user engagement
Act as a liaison between IT and business groups throughout the project lifecycle
Provide elevated support for member portal inquiries that cannot be resolved through initial support channels
Track down incomplete data and coordinate requests for new data with appropriate departments
Collaborate with leadership and cross-functional teams to align technology initiatives with organizational goals and identify process improvements
Support organizational initiatives, cross-functional technology projects, and represent SF Travel's technology interest
Database management for events, participants, and revenue tracking as it relates to CRM systems
Other related duties as assigned by management
Qualification
Required
Bachelor's degree in Information Systems, Computer Science, Engineering or related field, or equivalent work experience
5+ years of progressive experience in CRM administration, business analysis, or related roles
Salesforce Administrator certification required
Strong foundational technical skills with desire and capability to continue growing technical expertise
Proven experience administering Salesforce, including configuration, customization, and user management
Data analysis skills in Excel, SQL, Tableau or another analytical platform
Ability to define business processes from end to end and translate them into system requirements
Demonstratable project management skills with ability to handle multiple priorities and meet deadlines while maintaining attention to detail
Experience in end-user support for web-based applications and technologies
Strong analytical and problem-solving capabilities
Excellent interpersonal skills to work effectively with both technical and non-technical personnel at various levels
Outstanding written and verbal communication skills with appropriate diplomacy and sensitivity
Ability to maintain confidentiality of sensitive information
Self-discipline and self-motivation required to work both independently and collaboratively in a team environment
Preferred
Knowledge of ETL tools, APIs, and other integration technologies
Experience with SQL Server, SSMS and SSIS
Experience with .NET and/or CFML
Familiarity with project management methodologies
Experience with change management and training facilitation
Previous work experience in DMO, CVB, hospitality, or tourism industry
Experience with business intelligence or data visualization tools
Proficiency with project management tools
Benefits
Generous vacation policy. You'll get more than the typical 10 days.
Aside from all the national holidays that San Francisco Travel observes, you get a day off for your birthday that you can use any time of the year.
You get a pension. We will contribute and help you prepare for your future.
Premium healthcare plans.
Cell phone credit. We'll subsidize the cost of your phone plan.
Monthly commuter allowance.
Company
San Francisco Travel Association
The San Francisco Travel Association is an independent, not-for-profit destination marketing organization with more than 700 business members.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Frentsos
Executive Vice President & Chief Operating Officer
Hubertus Funke
Executive Vice President & Chief Tourism Officer
Recent News
GlobeNewswire
2025-12-10
San Francisco Business Times
2025-03-21
San Francisco Chronicle
2025-03-18
Company data provided by crunchbase